Marketing Forecast from Ad-ology

The popularity of the dog-related ads in this year’s Super Bowl proved that caring for the family pet will prompt consumers to open their wallets. But pet parents aren’t content to shop at one specific store. As a result, pet product suppliers will be rolling out more ad campaigns to increase their market share.

Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Ski Resorts. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Auto makers and dealers have long relied on repeat business to drive a significant portion of their sales. But lately, more consumers are switching brands. These defections have caught the auto makers’ attention and they’re changing their promotional strategies to appeal to both old and new customers.

Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Retailers are as mad as hell and they’re not going to take it anymore. For years, consumers have been going into bricks and mortar stores to size up the look and feel of a product and then head home to buy it online. Retailers call this trend ‘showrooming’ and they’re rapidly developing new strategies to better compete with online marketers.