Marketing Forecast from Ad-ology

Any way you look at it, pharmaceutical DTC marketing translates to big money. This year, industry marketers are waiting to hear the outcome on two issues. Writing for AdWeek, Jim Edwards points out that the FDA is expected to rule on the guidelines for online marketing of prescription drugs. In addition, the anticipated federal health care legislation may play a role in the future of DTC advertising. These outcomes of both of these issues will affect the future of the industry’s marketing efforts.

Now that HDTV has become just another commodity, manufacturers have been working on the next new thing. Sales in the consumer electronics industry fell 7.8% in 2009 so businesses need revenues from new products just to keep their doors open. The industry has seen hope in the latest TV models which are entering a new dimension. Specifically, consumers will may soon be able to see 3D TV at home.

It might be the result of the shrinking family size in the U.S. Or it might be linked to consumers’ budgetary concerns. But there’s a new trend in the country’s housing market – think small.

By any measure, telecommunications is a heavyweight industry with respect to marketing and should remain so for the foreseeable future. As in any young successful industry, rapid growth and competition are the orders of the day. The mobile phone industry’s future is further complicated by the shifting functionality of its devices. Phones that were traditionally used for voice communications are becoming the new personal computer.

Ad-ology Research recently updated their Industry Marketing Insights report for Fireplace & Patio Shops.

Evidence that consumers are spending more time in the kitchen is as close as a peek at the sales figures scored by packaged deli meats. The total dollar sales of these products grew 6% in the last year to $5.3 billion at the retail level. Phil Lempert, writing for Facts, Figures & The Future, reminds readers that packaged cold cuts offers consumers three key advantages: convenience, savings and variety.