Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Camera and Photographic Supply Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Women’s Apparel Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Could 2011 be the year that mobile coupons reach critical mass? Recent data shows that 28% of consumers now have smartphones. At the same time, over half (54%) of recently surveyed retailers say that within the next year, they’ll be delivering coupons to mobile phones.

Consumers may not exactly be crowding into restaurants these days. But some industry operators are looking to expand the breakfast day part in order to boost the bottom line. Scarborough Research recently published a study on this topic that reveals some surprising information about who eats breakfast at quick-serve establishments and which forms of advertising really reach this crowd.

Marketers who want to reach consumers where they are spending the most time have known for a while that the Internet is the place to be. It turns out that having an Internet presence is especially important for marketers who want to target older consumers as well. One survey shows that women between the ages 18 to 34 feel so connected to the rest of the world, they fall asleep on occasion while holding their PDAs or check Facebook right away every day. But a look at the numbers of consumers who say they’d feel disconnected if they didn’t have access to a smartphone or netbook tells a bigger story.

Pharmaceutical marketers continue to be cautious when it comes to online formats. These marketers know the feds are watching – just last week AstraZeneca agreed to a $520 million fine for marketing Seroquel without adequately informing patients and doctors about side effects. Incidents like this make pharma marketers worry about inadvertent exposure when placing display ads.