Marketing Forecast from Ad-ology

The average U.S. consumer fills 12 prescriptions for medication every year. These touch-points between consumers and pharmaceutical companies create an opportunity to share information, especially when it comes to understanding what the drug is designed to treat and how it may interact with other medications. Survey results released by ORC Guideline, an infoGROUP company, indicate that consumers could benefit from an increase in information when it comes to prescription medications.

Ad-ology Research recently updated their Industry Marketing Insights report for General Medical and Surgical Hospitals.

One of the key points of contention in the current debate on a national health care program is whether the high cost of service will result in a federal agency being tasked with the decision to ‘pull the plug on Grandma’. In reality, consumers may find themselves financially stressed by the need to provide long-term care for older relatives who are not critically ill but just need extra assistance with the tasks of daily life. It’s not yet clear what type of health insurance program will come into effect but it’s a fair bet that long-term care costs may not fall under the national umbrella.

According to a new study by Scarborough Research, Mom and Dad are the leading sources for health advice; 63% of teens said that when they have questions about health and nutrition, they go to their parents/guardians for information. One half (50%) turn to the Internet. With regard to their role as future consumers, teens value an informative product website when making decisions about purchasing health related products such as vitamins or nutritional supplements. Fifty-six percent of teens indicated “informative websites” were very or somewhat important to their purchase decision.

Ad-ology Research recently updated their Industry Marketing Insights report for Alcohol and Substance Abuse Centers.

Ad-ology Research recently updated their Industry Marketing Insights report for Home Health Medical Equipment Rental Services.