Marketing Forecast from Ad-ology

Pharmaceutical companies have been stepping slowly and carefully into the world of online marketing. With their direct-to-consumer advertising efforts being closely monitored by the Food & Drug Administration (FDA), many pharma companies have been content to spend a large portion of their ad budgets on TV. But more consumers are looking online for prescription drug information which means that pharma companies need to improve the way they’ve been handling one of the most basic online marketing tools – search engine optimization (SEO).

The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts believe both of these industries will be rolling out image campaigns in the next year.

Ad-ology Research recently updated their Industry Marketing Insights report for Physical/Occupational Therapists. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Pharmaceutical companies spend billions of dollars every year on direct-to-consumer advertising. But consumers are considering a variety of sources when it comes to their health. As a result, pharma and other health-related product marketers must be sure to win over the key influencers on consumer health when they are rolling out new campaigns.

Ad-ology Research recently updated their Industry Marketing Insights report for Medical Clinics. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Ambulance Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: