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	<title>Marketing Forecast from Ad-ology &#187; Financial</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Banks to Increase Digital Media Efforts</title>
		<link>http://www.marketingforecast.com/archives/16419</link>
		<comments>http://www.marketingforecast.com/archives/16419#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:06:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16419</guid>
		<description><![CDATA[Few industries are experiencing the kind of negative pushback that consumers reserve for banks. If they're not looking over their shoulder in fear of a general economic collapse, consumers are concerned that their own personal financial situation is threatened. Executives at banks of all sizes understand they need to improve their image and communicate a message of stability and optimism this year. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>More Insurers to Market Life Insurance as an Investment Tool</title>
		<link>http://www.marketingforecast.com/archives/16104</link>
		<comments>http://www.marketingforecast.com/archives/16104#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[life insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16104</guid>
		<description><![CDATA[If there’s one thing the ongoing economic crisis has taught consumers, it’s the importance of emergency cash reserves. But it can be difficult for consumers to justify setting aside cash when so many routine expenses come their way. Some insurance companies have decided that the best way to sell life insurance is to promote the dual benefit of the whole-life or permanent plans –  survivors get a payout as a death benefit and plan holders can tap the funds to cover cash emergencies.]]></description>
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		<title>Image-Building Campaigns to Increase in Healthcare and Financial Services Sectors</title>
		<link>http://www.marketingforecast.com/archives/15785</link>
		<comments>http://www.marketingforecast.com/archives/15785#comments</comments>
		<pubDate>Wed, 21 Dec 2011 16:18:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15785</guid>
		<description><![CDATA[The healthcare and financial services industries have come under closer consumer scrutiny this year. The healthcare industry is about to undergo a transformation with the upcoming national reforms becoming more apparent in 2012. And, the financial services industry is still struggling to redeem itself after the recent economic collapse. Some analysts  believe both of these industries will be rolling out image campaigns in the next year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15785/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Check Cashing/Payday Loan Services</title>
		<link>http://www.marketingforecast.com/archives/15607</link>
		<comments>http://www.marketingforecast.com/archives/15607#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:50:44 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[check cashing]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[lending]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[payday loans]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15607</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Check Cashing/Payday Loan Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks to Market Premium Credit Cards to High-Income Consumers</title>
		<link>http://www.marketingforecast.com/archives/15179</link>
		<comments>http://www.marketingforecast.com/archives/15179#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15179</guid>
		<description><![CDATA[With the worst of the economic contraction hopefully behind us, banks are looking for new ways to generate revenue. Recent legislation has hampered the way financial institutions operate and bad publicity about new fees has stung many banks. Now, banks are considering the best way to promote credit cards to improve profitability.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Asset Managers to Adjust Promotional Efforts</title>
		<link>http://www.marketingforecast.com/archives/13307</link>
		<comments>http://www.marketingforecast.com/archives/13307#comments</comments>
		<pubDate>Fri, 26 Aug 2011 16:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[asset managers]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13307</guid>
		<description><![CDATA[At a time when many investors may be looking for better ways to improve the return on their nest eggs, a new report highlights the deficiencies in the marketing campaigns at major financial asset management firms. The next generation of investors is the most tech savvy yet and many of these consumers are avid social media users. Yet, financial services firms have been slow to change their marketing approaches.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Banks to Market New Financial Services to Consumers</title>
		<link>http://www.marketingforecast.com/archives/12538</link>
		<comments>http://www.marketingforecast.com/archives/12538#comments</comments>
		<pubDate>Tue, 19 Jul 2011 07:00:03 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12538</guid>
		<description><![CDATA[The retail banking sector has been struggling since the start of the Great Recession. These institutions are facing higher operating costs and a consumer base that is not increasing its demand for banking services, especially higher debt. In addition, the marketing paradigm has changed for banks.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12538/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Target African Americans with Financial Management Advice</title>
		<link>http://www.marketingforecast.com/archives/12204</link>
		<comments>http://www.marketingforecast.com/archives/12204#comments</comments>
		<pubDate>Wed, 29 Jun 2011 16:00:03 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[African American]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12204</guid>
		<description><![CDATA[As consumers adjust to the new economic reality, they must focus on the household budget and find ways to cut expenses and debt. Each ethnic group faces unique challenges when managing money and this generalization holds true for African Americans. As a result, financial services companies will be focusing their marketing efforts on African Americans this year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12204/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Forecast Video: Future New Car Buyers, Financial Services, Eco-Friendly Products</title>
		<link>http://www.marketingforecast.com/archives/11869</link>
		<comments>http://www.marketingforecast.com/archives/11869#comments</comments>
		<pubDate>Wed, 08 Jun 2011 17:10:14 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[eco-friendly]]></category>
		<category><![CDATA[new car]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11869</guid>
		<description><![CDATA[The Ad-ology Marketing Forecast video briefing is designed for strategic marketers:  Ad agencies, in-house marketers, media buyers+sellers, business owners. Every month it features industry forecasts and trends from a variety of top sources, plus exclusive data from Ad-ology Research. The June 2011 Ad-ology Marketing Forecast features: Exclusive: Future New Car Buyers Financial Services Loyalty Marketing<a href="http://www.marketingforecast.com/archives/11869">Read the Rest...</a>]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11869/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insurers to Promote Personalized Service to Younger Consumers</title>
		<link>http://www.marketingforecast.com/archives/11781</link>
		<comments>http://www.marketingforecast.com/archives/11781#comments</comments>
		<pubDate>Thu, 02 Jun 2011 07:00:15 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11781</guid>
		<description><![CDATA[Many young adults have a limited understanding of how to manage finances as they transition into independent living settings and the task of buying insurance falls into this category. While younger consumers acknowledge the importance of property, auto and liability coverage, they are looking for more information, often online. This trend provides a new opportunity for agent networks.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11781/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Credit Card Companies to Market Cash-Back Rewards</title>
		<link>http://www.marketingforecast.com/archives/11265</link>
		<comments>http://www.marketingforecast.com/archives/11265#comments</comments>
		<pubDate>Mon, 02 May 2011 16:00:00 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketinginsights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11265</guid>
		<description><![CDATA[One sign of the improving economy may be the revived consumer willingness to sign up for new credit cards. Over the past 12 months, nearly 20% of existing credit card consumers started shopping for a new card. comScore, which just released a new study on this topic, says the growth in demand for more credit cards will continue this year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11265/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Credit Card Marketers to Increase Online Promotions this Year</title>
		<link>http://www.marketingforecast.com/archives/10215</link>
		<comments>http://www.marketingforecast.com/archives/10215#comments</comments>
		<pubDate>Tue, 22 Feb 2011 12:00:09 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10215</guid>
		<description><![CDATA[One sure sign of economic recovery is consumer willingness to use debt once again. Consumers started increasing their levels of debt as of last December. This new attitude means that credit card marketers are likely to boost their promotions in 2011.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/10215/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers Plan to Increase Investor Knowledge and Trading of Options</title>
		<link>http://www.marketingforecast.com/archives/9688</link>
		<comments>http://www.marketingforecast.com/archives/9688#comments</comments>
		<pubDate>Tue, 25 Jan 2011 16:00:32 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[options]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9688</guid>
		<description><![CDATA[Consumers are showing more interest than ever in saving money. For the most part, they are funneling money into investments that are perceived as safe, especially after the financial debacle of the past few years. Brokerage houses would like to sell more of a specific kind of financial instrument to investors: options. The results of a new survey show that companies will need to significantly increase their marketing efforts to increase consumer awareness of this type of investment.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/9688/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Financial Services Firms to Boost Retirement Plan Marketing to Gen Y Workers</title>
		<link>http://www.marketingforecast.com/archives/9573</link>
		<comments>http://www.marketingforecast.com/archives/9573#comments</comments>
		<pubDate>Thu, 20 Jan 2011 07:00:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[retirement plans]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9573</guid>
		<description><![CDATA[It’s too soon to know if Social Security will be around to provide a safety net to the youngest employees in the work force. But retirement planning experts see trouble on the horizon with respect to the fiscal planning taking place by members of the Gen Y demographic, those who are currently between the ages of 18-30. Financial advisors can start working now with employers to help guide employees to the right strategies for retirement saving.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/9573/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Full Service Brokerage Houses to Boost Marketing Programs</title>
		<link>http://www.marketingforecast.com/archives/8788</link>
		<comments>http://www.marketingforecast.com/archives/8788#comments</comments>
		<pubDate>Mon, 13 Dec 2010 16:00:10 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brokerage houses]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8788</guid>
		<description><![CDATA[One way to determine whether we’ve reached the end of a recession is to study consumer attitudes about money. Over the past year, I’ve blogged about how consumers are using less credit card debt.  Another take on consumer attitude can be found in how people are investing. Q &#038; A Research recently polled consumers on this topic and found reason for optimism. But there's also concern regarding the outlook for full service brokerage houses.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8788/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Property Insurance Market Predicted to Grow</title>
		<link>http://www.marketingforecast.com/archives/8702</link>
		<comments>http://www.marketingforecast.com/archives/8702#comments</comments>
		<pubDate>Thu, 09 Dec 2010 07:00:53 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[property insurance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8702</guid>
		<description><![CDATA[Purchasing auto insurance online has become a well-established practice. Now that consumers have grown comfortable with that process, they are looking to make other insurance purchases online. A new comScore report shows that the property insurance industry may be the next sector poised to make big gains online as people look for an easy way to purchase coverage for their homes or apartments .]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8702/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks to Promote More Mobile Services</title>
		<link>http://www.marketingforecast.com/archives/8629</link>
		<comments>http://www.marketingforecast.com/archives/8629#comments</comments>
		<pubDate>Fri, 03 Dec 2010 07:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile banking]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8629</guid>
		<description><![CDATA[Despite security concerns, more consumers are using mobile banking services. These consumers represent a unique demographic niche that cuts across traditional age and income categories. Banks that target users of mobile banking services will enjoy strong profits from loyal customers and grow market share as acceptance of this service grows.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/8629/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mortgage Bankers Cautiously Optimistic for 2011 Real Estate Market</title>
		<link>http://www.marketingforecast.com/archives/8277</link>
		<comments>http://www.marketingforecast.com/archives/8277#comments</comments>
		<pubDate>Fri, 12 Nov 2010 16:01:22 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mortgage banking]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=8277</guid>
		<description><![CDATA[At least one group of industry experts believes that the free-fall in housing prices may soon end. The Mortgage Bankers Association (MBA) is looking for “modest increases in home sales and stabilizing home prices” in the later part of 2011. Mortgage originations, though, will drop from $1.4 trillion this year to $1 trillion in 2011. Specifically, the MBA says that the number of refinancing originations will decline but purchase originations will rise.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Credit Card Marketers See Lower Customer Loyalty</title>
		<link>http://www.marketingforecast.com/archives/7066</link>
		<comments>http://www.marketingforecast.com/archives/7066#comments</comments>
		<pubDate>Fri, 03 Sep 2010 16:00:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[credit cards]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=7066</guid>
		<description><![CDATA[Overuse of credit cards is frequently cited as one of the contributing factors for the economic turmoil many consumers find themselves experiencing. Overall, consumers are cutting their reliance on revolving debt. But the U.S. economy still runs on largely on credit and J.D. Power and Associates 2010 U.S. Credit Card Satisfaction StudySM reveals that consumers perceive these companies as ‘financially stable’ and ‘reliable.’]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/7066/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retirement Planning Witnesses Market Change</title>
		<link>http://www.marketingforecast.com/archives/6642</link>
		<comments>http://www.marketingforecast.com/archives/6642#comments</comments>
		<pubDate>Thu, 05 Aug 2010 16:00:49 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[financial planning]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[retirement]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6642</guid>
		<description><![CDATA[The days of the defined benefit (DB) retirement plan are so over.  In 1998, DB plans, a cornerstone in union heavy industries such as manufacturing and energy, comprised 4.19% of employer payroll costs. Ten years later, that amount dropped to 1.99%. In addition to the rapid shrinking of DB retirement plans, employers have made significant cuts to this benefit overall.  Between 1998 and 2008, retirement benefits  dropped 19%.]]></description>
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		<slash:comments>0</slash:comments>
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