A few studies have come out recently that point to a global slowdown in ad spending by marketers both large and small. Analysts at both Warc and Ad-ology have reported that the initial enthusiasm behind bigger ad budgets in 2012 has been tempered by global economic troubles, especially in the Eurozone and in Syria. A new report from Nielsen goes a step further and informs readers about which sectors are spending the most on advertising.
Much has been written about the financial illiteracy among young adults. Then, there’s the poor economic conditions that make it difficult for many folks to put aside money for an emergency. These two facts are combining to make the perfect opportunity for alternative financial services marketers to tap a new client pool.