Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for TV Station Operators.

According to a new Gamer Lifestyle Study by Giant Realm, three-quarters (75%) of respondents have at least one gaming console in their home. The survey found that gamers have active social lives. In fact, gamers are more likely than non-gamers to go out to eat, check out movies and hit the dating scene – suggesting that contrary to popular belief, gamers as a whole aren’t overweight, acne-ridden young men who have a penchant for junk food and have a shrinking circle of anti-social friends. Instead, the survey suggests that gamers are community influencers and leaders.

Consumers who turn to more than one platform to watch video are often highly engaged with the programming. And, these days, consumers of all ages are comfortable seeking out their entertainment on the Internet. But TV remains the preferred format for specific types of entertainment according to data presented at the Advertising Research Foundation’s annual meeting.

Magazine publishers, like most content providers, have long relied on marketers for most of their revenue. As magazines shift from traditional print to the online publication channel will readers pay attention to the ads? Josh Gordon, founder of Smarter Media Sales, recently studied this topic. Specifically, Gordon was interested in determining whether consumer behavior with respect to ads differs when it comes to a magazine’s digital edition as opposed to a Web site.

Whether they are going to theaters, rental kiosks, or using downloads, consumers continue to show their desire for movie entertainment. A recent Market Force Information survey reveals that nearly 7 out of 10 consumers will see at least 1 in-theater movie in the first quarter of 2010.

The recorded music industry is still searching for the right business model that will generate the kind of revenues and profits that musicians and production houses once enjoyed. eMarketer’s outlook through 2013 foresees steady declines in revenues. Sales of physical music, which totaled $4.32 billion in 2009 are seen dropping to $960 million by 2013.