Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Motion Picture/Video Production Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings.

Ad-ology Research recently updated their Industry Marketing Insights report for Book Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.

Ad-ology Research recently updated their Industry Marketing Insights report for Bars/ Nightclubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Several factors have converged to pressure the specialty toy segment. Manufacturers once found success by distributing through independent retailers. But major changes in the retail marketplace are forcing manufacturers to change their distribution and marketing models and increasingly this means a shift to the online world and new agreements with their retail partners.