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	<title>Marketing Forecast from Ad-ology &#187; Entertainment</title>
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		<title>Top Opportunities/Challenges Ahead for Motor Speedways</title>
		<link>http://www.marketingforecast.com/archives/16682</link>
		<comments>http://www.marketingforecast.com/archives/16682#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:47:26 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[motor speedways]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[racing]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[stockcar]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16682</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Behavior Prompts Toy Marketers to Shift Strategies</title>
		<link>http://www.marketingforecast.com/archives/16174</link>
		<comments>http://www.marketingforecast.com/archives/16174#comments</comments>
		<pubDate>Wed, 18 Jan 2012 07:00:21 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16174</guid>
		<description><![CDATA[The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Product Rollouts to Prompt Retailers to Advertise TVs</title>
		<link>http://www.marketingforecast.com/archives/16076</link>
		<comments>http://www.marketingforecast.com/archives/16076#comments</comments>
		<pubDate>Thu, 12 Jan 2012 16:00:53 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[TVs]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16076</guid>
		<description><![CDATA[Just when consumers thought they’d seen it all with respect to bells and whistles on their televisions, manufacturers are ready to sell something new. This year, large screen TVs with extra slim profiles will be lining store shelves. To move these products, both manufacturers and retailers will be rolling out new ad campaigns.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16076/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks, Automakers, and Beer Companies to Increase Sports Sponsorships</title>
		<link>http://www.marketingforecast.com/archives/15965</link>
		<comments>http://www.marketingforecast.com/archives/15965#comments</comments>
		<pubDate>Fri, 06 Jan 2012 07:02:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[sports sponsorships]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15965</guid>
		<description><![CDATA[As marketers look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15965/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Best of 2011: Mobile Game Marketing to Increase</title>
		<link>http://www.marketingforecast.com/archives/15602</link>
		<comments>http://www.marketingforecast.com/archives/15602#comments</comments>
		<pubDate>Mon, 26 Dec 2011 16:00:15 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile phone games]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15602</guid>
		<description><![CDATA[Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supported<a href="http://www.marketingforecast.com/archives/15602">Read the Rest...</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Crowdgame Ads Coming to Theaters</title>
		<link>http://www.marketingforecast.com/archives/15473</link>
		<comments>http://www.marketingforecast.com/archives/15473#comments</comments>
		<pubDate>Mon, 12 Dec 2011 16:00:57 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[format]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15473</guid>
		<description><![CDATA[Moviegoers are finally getting adjusted to sitting through advertisements before the show begins. Now advertisers are rolling out something new – interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15473/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Motion Picture/Video Production Studios</title>
		<link>http://www.marketingforecast.com/archives/14746</link>
		<comments>http://www.marketingforecast.com/archives/14746#comments</comments>
		<pubDate>Fri, 04 Nov 2011 19:22:40 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[movie production]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14746</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Motion Picture/Video Production Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14746/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Promotion is Key to Success for Recorded Music Marketers</title>
		<link>http://www.marketingforecast.com/archives/14548</link>
		<comments>http://www.marketingforecast.com/archives/14548#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:01:22 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[recorded music]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14548</guid>
		<description><![CDATA[Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14548/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Book Publishers</title>
		<link>http://www.marketingforecast.com/archives/14444</link>
		<comments>http://www.marketingforecast.com/archives/14444#comments</comments>
		<pubDate>Fri, 21 Oct 2011 18:04:01 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[book publishers]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=14444</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Book Publishers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/14444/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Communications Marketers to Target Triple and Quad Play Consumers</title>
		<link>http://www.marketingforecast.com/archives/13063</link>
		<comments>http://www.marketingforecast.com/archives/13063#comments</comments>
		<pubDate>Mon, 15 Aug 2011 16:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13063</guid>
		<description><![CDATA[As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13063/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities and Challenges Ahead for Bars/ Nightclubs</title>
		<link>http://www.marketingforecast.com/archives/13022</link>
		<comments>http://www.marketingforecast.com/archives/13022#comments</comments>
		<pubDate>Fri, 12 Aug 2011 18:44:20 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[bars & nightclubs]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=13022</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Bars/ Nightclubs. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/13022/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Specialty Toy Manufacturers to Shift to Online Marketing</title>
		<link>http://www.marketingforecast.com/archives/12670</link>
		<comments>http://www.marketingforecast.com/archives/12670#comments</comments>
		<pubDate>Mon, 25 Jul 2011 07:00:01 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12670</guid>
		<description><![CDATA[Several factors have converged to pressure the specialty toy segment. Manufacturers once found success by distributing through independent retailers. But major changes in the retail marketplace are forcing manufacturers to change their distribution and marketing models and increasingly this means a shift to the online world and new agreements with their retail partners.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12670/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entertainment &amp; Media Spending Seen Rising Through 2015</title>
		<link>http://www.marketingforecast.com/archives/12156</link>
		<comments>http://www.marketingforecast.com/archives/12156#comments</comments>
		<pubDate>Mon, 27 Jun 2011 16:00:13 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12156</guid>
		<description><![CDATA[Empowered consumers looking for digital entertainment are expected to drive expenditures in this category, globally, through 2015. This news comes from PriceWaterhouseCoopers (PWC) in the firm’s newly released Global Entertainment &#038; Media Outlook 2011-2015.  Analysts predict global entertainment and media spending will rise from $1.4 trillion (2010) to $1.9 trillion in 2015.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12156/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Content Providers Marketing to the Pay TV Audience</title>
		<link>http://www.marketingforecast.com/archives/12089</link>
		<comments>http://www.marketingforecast.com/archives/12089#comments</comments>
		<pubDate>Wed, 22 Jun 2011 16:00:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[pay TV]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=12089</guid>
		<description><![CDATA[TV continues to be a key way for advertisers to reach consumers. But content providers can also find an audience willing to pay for access to unique and engaging programming. While the pay TV market was originally owned by cable companies, the number of providers in this sector has grown in recent years and so has the competition.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/12089/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Promote New Consoles to Dedicated Gamers</title>
		<link>http://www.marketingforecast.com/archives/11948</link>
		<comments>http://www.marketingforecast.com/archives/11948#comments</comments>
		<pubDate>Mon, 13 Jun 2011 16:12:16 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[video game consoles]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11948</guid>
		<description><![CDATA[There may be thousands of people playing Angry Birds on their mobile phones, but for many gamers there is no substitute for a good console. New research from The Nielsen Company shows that a significant number of gamers will ante up for the latest console models as soon as they are available. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11948/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Promote the Value of Entertainment</title>
		<link>http://www.marketingforecast.com/archives/11863</link>
		<comments>http://www.marketingforecast.com/archives/11863#comments</comments>
		<pubDate>Wed, 08 Jun 2011 07:00:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[digital content]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11863</guid>
		<description><![CDATA[Consumers have access to more free and low-cost digital entertainment options than ever before. Many of these options stem from online formats like movies, TV shows, and even social networking. Yet only 17% of consumers say these entertainment sources are ‘very good’ or ‘excellent’. This low level of appreciation presents an opportunity for marketers to position themselves as merchants of quality content.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11863/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amusement Park Operators To Boost Marketing</title>
		<link>http://www.marketingforecast.com/archives/11282</link>
		<comments>http://www.marketingforecast.com/archives/11282#comments</comments>
		<pubDate>Tue, 03 May 2011 16:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[theme parks]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11282</guid>
		<description><![CDATA[After suffering through 2 extremely difficult summers, amusement parks saw more visitors flock through their gates last year. And operators are expecting that 2011 will result in additional visitors and revenue as the busy season approaches. To generate this traffic, operators will likely boost their marketing budgets.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11282/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Event Promoters</title>
		<link>http://www.marketingforecast.com/archives/10714</link>
		<comments>http://www.marketingforecast.com/archives/10714#comments</comments>
		<pubDate>Fri, 25 Mar 2011 18:08:17 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[event promoters]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10714</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report on Event Promoters. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/10714/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Game Marketing to Increase</title>
		<link>http://www.marketingforecast.com/archives/10608</link>
		<comments>http://www.marketingforecast.com/archives/10608#comments</comments>
		<pubDate>Fri, 18 Mar 2011 16:00:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile phone games]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10608</guid>
		<description><![CDATA[Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supported activity are included. More mobile phone game publishers will likely be marketing their offerings and as they do so, they’ll be targeting specific demographics]]></description>
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		<title>Video Game Marketers to Target Mobile Devices</title>
		<link>http://www.marketingforecast.com/archives/10384</link>
		<comments>http://www.marketingforecast.com/archives/10384#comments</comments>
		<pubDate>Thu, 03 Mar 2011 16:05:34 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10384</guid>
		<description><![CDATA[As the economy has recovered, consumer spending bounced back in many categories. However, video games  is one of the categories that consumers did not begin spending on again. Nielsen analysts have studied the patterns of consumer entertainment spending and suggest that the video game industry is facing tough competition. Changes in consumer behavior with respect to entertainment spending could translate into new marketing strategies by video game publishers and retailers.]]></description>
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