Marketing Forecast from Ad-ology

The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.

Just when consumers thought they’d seen it all with respect to bells and whistles on their televisions, manufacturers are ready to sell something new. This year, large screen TVs with extra slim profiles will be lining store shelves. To move these products, both manufacturers and retailers will be rolling out new ad campaigns.

As marketers look for ways to connect with their customers, companies in some sectors are moving back into sports sponsorship in a big way. In particular, the automotive and financial services industries are expected to invest more heavily in this area.

Mobile phone games continue to grow as a market force. Just recently, Rovio, publisher of the wildly popular game, Angry Birds, announced a new round of venture funding in the amount of $42 million.  And the firm’s executives reported that over 75 million versions of the game have been downloaded when both paid and ad-supportedRead the Rest…

Moviegoers are finally getting adjusted to sitting through advertisements before the show begins. Now advertisers are rolling out something new – interactive ad campaigns. This new format has the potential to boost ad recall on the part of moviegoers, especially because of the fun factor.

Ad-ology Research recently updated their Industry Marketing Insights report for Motion Picture/Video Production Studios. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: