Marketing Forecast from Ad-ology

Consumers with Hispanic roots account for a significant part of the population. Marketers target this demographic with promotions for events such as Cinco de Mayo and quinceanera – which commemorates the event of the 15th birthday for girls. Beyond that, industry experts say most marketers are missing the mark when advertising to the Hispanic demographic.

Marketers are still looking for the right way to measure ROI for online branding initiatives. Falling back on the usual methods means that marketers are failing to take the full value of total display and video ads into account. Analysts at eMarketers are recommending some additional techniques that should help marketers improve their measurement process.

Consumers are still giving to their favorite charities and causes in the U.S. But with so many of these nonprofit organizations struggling because of cutbacks from government agencies, the need to raise cash to fund their programs is growing. New research has just been released that shows the best ways for nonprofit groups to promote themselves and their need for donations.

Since nearly all online users, 91%, are using social media to some extent, will marketers be able to roll out the kind of national branding campaigns on these sites that they’ve long been using for other formats? Possibly, say some analysts. But it’s also possible that marketers will begin using unique characteristics of audiences on specific social networking sites to reach a more targeted population.

Zenith Optimedia is predicting that the small cinema ad market will grow this year and reach 0.6% of the total U.S. ad market by 2014. Several players in the market are taking advantage of new technology to improve consumer interest in cinema advertising. The latest company to make its move in cinema advertising is Screenvision.

For consumers concerned about the price of gasoline and about the environment, a hybrid car would be seem to be perfect solution. Manufacturers have been doing their part to increase the types of models available. But consumers aren’t always so anxious to purchase hybrids.