Marketing Forecast from Ad-ology

In recent years, many marketers have emphasized their green practices to attract consumer attention and increase sales. Is this a worthwhile effort for merchants or should they target only the ‘greenest’ consumers? New data from Scarborough Research uncovers key demographic features of the consumer group labeled “Super Green” and this information may help marketers determine best strategy in he green marketplace.

One of the biggest concerns marketers have about social media is lack of solid return on investment (ROI) data. Traditionally, merchants were able to run an ad campaign in the newspaper to promote a discounted product or service and then measure the increase in sales that came from spending money on advertising. This ROI approach was all about quantitative measurement. Some researchers say the strengths of social media can be best understood by using qualitative measurement strategies.

We’ve heard new technology and services such as social media being disruptors in the traditional advertising world. Some analysts are now suggesting that advertising agencies can also act as disruptors when working with their clients’ established marketing practices. And doing so could lead to an improved reputation and more business for them.

Mobile video apps are one of the hottest new services. But consumers are carefully considering their options before they pay for these apps. Service providers can attract more traffic if they promote the features subscribers are seeking in the mobile video field. These features will become more important as service providers hope to attract a larger part of the marketing budget that merchants are allocating to mobile video.

As the lines between entertainment and communication converge, more consumers are seeing some wisdom in buying multiple services from a single provider. Consumers are growing increasingly accustomed to purchasing a variety of service packages from providers, such as landline and mobile phone service. Key industry players, sensing opportunity, are rolling out quadruple play packages and will be spending big marketing dollars to attract consumers.

Regardless of the turmoil that is rumored to be taking place inside Twitter, marketers continue to experiment with this social media format. For now, many of these advertisers are returning for additional promotions with Twitter. This positive attitude may explain why some analysts expect Twitter revenue to triple this year.