Marketing Forecast from Ad-ology

Here’s some great news for marketers and media companies. Consumers are showing a new willingness to watch video ads to completion on their mobile devices. This is just one of the findings revealed by Adobe’s new Digital Video Advertising Report.

Radio industry observers have been predicting the death of Pandora for several years now. Through all this, the company has managed to increase its listening base, generate revenue and roll out an IPO. To achieve profitability, the firm has a new goal, pitching itself to local advertisers.

Facebook’s star is rising as the company prepares to roll out its IPO next month. The company is competing hard to control a larger share of the display ad market. In fact, it’s competing so hard, it’s willing to discount ad prices – a move that’s reminiscent of Amazon’s strategy in its quest for domination of the retail sales market.

Now that millions of consumers have purchased tablets, the device is becoming the second most preferred way to watch full-length TV shows. As the viewing of TV content changes, marketers will need to reconfigure some of their ads. Optimizing the ads for the tablet devices will ensure the best experience for the consumer and put the marketer in the best light.

Small business owners comprise a large market for enterprises trying to sell goods and services. But a significant number of these SBOs feel that marketers are not effective in reaching out to them. One way to improve this dilemma would be for marketers to develop a specific business-to-small-business strategy.

Healthcare marketers, especially pharmaceutical companies, have a love-hate relationship with social media. Consumers have made searching and talking about health problems one of the top online categories. But healthcare providers have been hesitant about engaging in social media because of privacy concerns and the need to provide full disclosure with respect to medication.