Marketing Forecast from Ad-ology

Is there a way for advertisers to understand the impact of their combined marketing efforts through TV and radio? Arbitron, Entravision Communications and Franco Research collaborated in a study to answer this question. Their findings hold promise for traditional media companies and marketers who plan to invest in a joint TV and radio advertising campaign.

Ad-ology Research recently updated their Industry Marketing Insights report for Butchers and Meat Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Small and medium sized businesses (SMBs) have seen the future – and it’s increasingly about digital marketing. That’s the core finding in the latest BIA/Kelsey U.S. SMB Spending Forecast. In addition, the forecast reveals that marketers in this sector will spend on performance-based platforms and customer retention solutions to maintain their revenue streams.

Earlier this week, I highlighted some of the general trends marketers predicted for the next year and that included more direct selling to consumers and a higher percentage of the advertising budget being moved to the digital format. The in-depth CMO Survey also revealed marketer plans for social media. In both the short term and long term, spending on social media will increase.

With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of -home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.

Radio station operators and networks are scrambling to adjust to the new media environment. Traditional radio advertisers like auto dealers and local banks know that consumers are spending more time online and they’re shifting their ad funds in that direction. Radio industry professionals are developing online initiatives to ensure future revenue streams, but some operators are looking at new types of clients to broadcast their marketing messages over the airwaves.