Marketing Forecast from Ad-ology

Marketers who target consumers with TV ads generally know who is watching which programs. But as demographics and content change, marketers are making adjustments. New data from Nielsen shows the changes marketers are making and points to some of the data media companies should be considering as they decide what to air.

With everyone from elementary school students to President Obama glued to their smartphones, it stands to reason that ad spending in the mobile market is on a steep trajectory. Analysts who track the industry report that the global consumer market for all things mobile now exceeds $100 billion. As a result, marketers will be pumping up their ad spending to connect with the hyper-connected consumer.

Marketers, and nonprofits especially, have long turned to color to help brand themselves. In the past few years, we’ve learned to associate breast cancer with the color pink and heart disease for red. Most recently, billboards have been popping up in the Boston area to promote Project Purple, the Stand Up Against Substance Abuse Campaign, which is funded by basketball star Chris Herren.

The digital out-of-home ad sector remains one of the top industry performers. And the growth in this sector is taking place both nationally and internationally. PQ Media is out with its latest forecast and it’s one that suggests marketers will continue to make digital out-of-home a prominent part of their advertising plans.

Ad-ology Research recently updated their Industry Marketing Insights report for Marinas. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Newspapers are delivering their content to consumers on a variety of platforms. Their presence on multiple media formats means they have a better chance of attracting the attention of consumers who are multitasking. And new research indicates these efforts appear to be paying off.