Marketing Forecast from Ad-ology

While Congress debates the fine points of the expected new health care legislation bill, the cost of health care continues to rise. As a percentage of the typical U.S. household budget, health care costs have risen from 5.3% to 5.9% in the past 10 years. To keep pace with demand, employment continues to rise in this sector, despite the general economic slowdown. Overall, private sector health care employment stands at 11.6% of total private sector employment.

Any way you look at it, pharmaceutical DTC marketing translates to big money. This year, industry marketers are waiting to hear the outcome on two issues. Writing for AdWeek, Jim Edwards points out that the FDA is expected to rule on the guidelines for online marketing of prescription drugs. In addition, the anticipated federal health care legislation may play a role in the future of DTC advertising. These outcomes of both of these issues will affect the future of the industry’s marketing efforts.

Now that HDTV has become just another commodity, manufacturers have been working on the next new thing. Sales in the consumer electronics industry fell 7.8% in 2009 so businesses need revenues from new products just to keep their doors open. The industry has seen hope in the latest TV models which are entering a new dimension. Specifically, consumers will may soon be able to see 3D TV at home.

Local TV and radio station operators have some small reasons to cheer about in 2010. The business outlook is predicted to remain difficult but analysts expect gains of between 2 and 3% in these industries this year. Where will the gains be realized? Writing for Mediaweek, Katy Bachman compiled the following information.

Ad-ology Research recently updated their Industry Marketing Insights report for Wine Shops & Liquor Stores.

It might be the result of the shrinking family size in the U.S. Or it might be linked to consumers’ budgetary concerns. But there’s a new trend in the country’s housing market – think small.