Marketing Forecast from Ad-ology

f there’s one thing the recession has taught consumers, it’s to look for a bargain when shopping. Now that the recession is abating, consumers are buying more luxury goods. But the rules of the marketing game have changed.

One form of traditional media is in the midst of a comeback. More businesses turned to radio advertising last year to get their message out to consumers. And radio station owners are expecting a big revenue increase in 2012, primarily because of the presidential election.

Ad-ology Research recently updated their Industry Marketing Insights report for Breweries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Forecasters have been predicting a strong year for TV. Consumers plan to watch the Olympics and the political debates and elections in large numbers and ad increases in those sectors have long been expected. But there’s another sector planning to increase TV ad spending this year – big retailers.

One of the latest online advertising terms, SoLoMo, (Social, Local, and Mobile) is attracting a lot of buzz. During this week’s SMX West conference, Localeze and 15miles presented their findings on how SoLoMo is ‘dominating the search landscape.’ In this fast-moving sector, local marketers must quickly determine how they will implement their targeting programs to connect with their tech-savvy customers.

As businesses move to embrace social media, they’ve encountered challenges. It’s been difficult to incorporate social media efforts into their established marketing processes and upper managements wants proof of ROI. Analysts are now reporting preliminary ROI data for social media which may help justify this expense.