Marketing Forecast from Ad-ology

Numerous studies have been published this year on the daily deal format to determine whether it’s really working out for marketers. The restaurant industry has been very willing to use daily deals to try to improve customer traffic. This sector has been hit hard by the economic slowdown. And the latest research from Cornell’s Center for Hospitality Research suggests that, despite some bad press, daily deals can work for restaurants.

Local businesses know they need to advertise online. Several research studies have revealed that these merchants will shift a significant percentage of their ad budgets to the digital format. But knowing how to accomplish the task is another story. For many local merchants, the TV media rep is the best person to ease their transition to the digital ad world.

Ad-ology Research recently updated their Industry Marketing Insights report for Fish/Seafood Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Economists have been using the term bifurcated when they discuss the recovery lately. Yes, some consumers are spending more on some items. But other consumers are looking to save whenever possible. And this purchasing behavior extends to the teen market. Merchants should keep this trend in mind when they are developing ad campaigns.

U.S. consumers are making Internet radio a bigger part of their listening experience. Research indicates that about 22% of radio listeners now spend at least part of their weekly time tuned to online stations. They are largely appreciative of the ad-free or ad-limited environment but all that is about to change.

Another consumer spending forecast for the holidays came our way this week. This one, published by Forbes Insights – in conjunction with Big Research – focuses on affluent consumers. Marketers who want to boost sales this holiday season should keep this consumer group to the front and center of their ad campaigns.