Marketing Forecast from Ad-ology

Everyone knows that social media is of growing interest to marketers who want to reach U.S. consumers. But it turns out that marketers are also increasing their social media ad budgets to reach consumers around the world. This year’s social media growth rate could be as high as 50%.

The automotive dealer service department is an important source of revenue and a touch point that can increase customer loyalty when they’re ready to buy their next vehicle. But there’s been a shift in the automotive service industry. As a result, dealers will need to change who they are targeting with their advertising.

Banks are still feeling the pain from new legislation that limits the amount of money they can charge customers for some services. In addition, some banks have withdrawn from the mortgage market. These changes in the industry have left operators looking for new product lines, especially in investments and insurance.

Ad-ology Research recently updated their Industry Marketing Insights report for Garbage and Rubbish Removal Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

After reviewing the trends summarized in comScore’s 2012 Mobile Future in Focus report, readers may wonder why advertisers are taking so long to roll out their mobile campaigns. Smartphone use has moved well past the 50% penetration rate and analysts are calling tablets the fourth screen. In their findings, comScore analysts say that mobile is here to stay but advertisers and publishers will need to heed “incremental effect” and “platform cannibalization.”

While legislators and marketers are debating the rules of online privacy, some consumers are taking matters into their own hands. Unfriending is a growing trend and this change in behavior may affect marketer plans for social media. A new study from the Pew Research Center’s Internet & American Life Project shows the extent of consumer attempts to manage their online reputations and social profiles.