Marketing Forecast from Ad-ology

It may be the last thing a marketer wants to hear. After a company spends time and money to promote a product or service via an expensive TV ad campaign, consumers are confused. They don’t understand what product or service the ad is selling. This consumer confusion is on the increase according to a recent Harris Interactive poll.

Sports franchise owners might not be doing enough to protect their brand. As the interest in sports grows globally, threats to trademarks are increasing and copy-cat merchandising programs continue. But property owners are also facing new threats like “online brand hijacking.” How big is this problem?

Ad-ology Research recently updated their Industry Marketing Insights report for Convenience Stores.

Yesterday, I blogged about SeeWhy’s study on how eMarketers should pursue shoppers. One of the recommendations was to simplify the landing page and make it easier for potential purchasers to see the ‘call-to-action’. The ‘call-to-action’ element was in the news again this month when analysts at Dynamic Logic said that too much focus on call-to-action in an online ad can backfire.

The communications industry continues to boom as consumers use their mobile devices for everything from text messaging to watching video. At the same time, the increasingly complex devices are befuddling consumers who want the most up-to-date gadgets. To maintain strong positive relationships with customers, at least one advisory company is recommending that communications retailers reach out through traditional retail store fronts.

The latest news coming from the industrial sector looks positive. Of companies responding to the most recent Global Spec annual survey, over half (51%) are expecting higher revenue this year when compared to 2009. And over 2/3’s say the company will meet or exceed revenue projections for 2010. To spur this growth, 17% of industrials have boosted marketing budgets.