Marketing Forecast from Ad-ology

In another sign that the recession may be easing for some consumers, a new study reveals that ‘stylish’ women are back in the apparel market. Instead of focusing on price, this group is looking for something more. Bain & Company just published its “Why She Shops: The 2010 Fashion and Beauty Study,” to answer retailer questions about what today’s female shopper is seeking.

As we approach the last quarter of 2010, some ad sectors are doing particularly well. The latest projections from SNL Kagan point to an overall ad market of $210.5 billion for the year. This number represents a 2.8% increase over last year. The research shop is feeling bullish about next year as well with its 2011 projection coming in at $214.3 billion, a 1.8% increase.

Ad-ology Research recently updated their Industry Marketing Insights report for Health Insurance Companies.

Read the 10-K report published by any number of major CPG manufacturers in the U.S. and you’ll likely see Walmart listed as a significant customer, often accounting for 10% of annual revenue. The retail giant operates over 4,000 retail sites in this country and looms large in the shopping plans of consumers at all demographic levels. The company has changed the very nature of retailing CPG and groceries. In the past two years, the company has started branching into a new market: financial services.

In the good old days, book publishers sent their best authors out on the road for book tours. And newly published work appeared in trade catalogs mailed to buyers at major bookstores, libraries and schools. But the digital world has changed for book marketers.

Location-based advertising has become one of the buzzwords for 2010. The industry is growing so quickly that ABI Research predicts spending will reach $1.8 billion in 2015. But how exactly will this spending take place? ABI Research’s new Location Based Marketing report has some answers.