Marketing Forecast from Ad-ology

Marketers could be concerned that consumer attention is fragmented across the many devices they interact with simultaneously. The experts at the Interactive Ad Bureau (IAB) are telling marketers not to worry. To ensure that they reach consumers, marketers can release an ad campaign simultaneously across multiple devices to increase their chances of being noticed.

Restaurants have resorted to a wide variety of tactics to reel in customers. The lingering recession means it’s more important than ever before to employ the most effective advertising strategies. For restaurants, it seems that patrons most easily recall the ads they’ve seen on TV.

U.S. citizens and residents have long been lauded for their generous nature. But, the recent recession forced many people to reduce the amount of support they could lend to their favorite causes. Even as the country recovers from recession, fewer consumers are involved in supporting charities and experts say this situation presents an opportunity for marketers.

In the next 4 years, spending on digital marketing will nearly double. Marketers will shift their media mix to fund $77 billion in digital advertising which will comprise 35% of all ad spending. Forrester Research analysts say there are several specific reasons for this growth.

Look out, amateurs musicians and stuntmen. The professionals are ready to take over the world of YouTube. As Google, the owner of YouTube, seeks to turn the popular site into an advertising powerhouse, it will be rolling out new content and courting marketers in a big way.

TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.