Marketing Forecast from Ad-ology

The outlook for fine dining remains grim for the restaurant industry. Both fast casual and fine dining outlets are suffering through an extended period of slow customer traffic and industry analysts at Technomic predict that the industry overall may witness at least a 2% decline in overall revenues. But restaurant suppliers are still producing one item that is increasingly being marketed to new channels: USDA prime beef.

Whether it’s fruits, vegetables or meats, more consumers want to buy locally produced food if they can find it. You might call it the Michael Pollan (In Defense of Food) effect. Or the locavore (eat local) craze might be building as a result of the continuous reports of food-borne illnesses. Either way, marketing that connects food products to their local origins is a growing trend.

In recent decades, manufacturers have been playing with one of consumers’ favorite foods: Yogurt.

The healthy food-eat local trend has caught the attention of state legislators.

Americans tend to split their eating activity into two types: primary and secondary. Understanding these patterns could help you design campaigns to increase sales for your food and beverage manufacturers and retailers.