Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Full-Service Restaurants. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Restaurants have long offered take-out service. And consumers have made that option popular as they have sought ways to keep down their restaurant tabs during the recession. As the economy recovers, more restaurants are looking for new revenue streams. Many quick-serve and fast-casual operators are exploring catering and tweaking their marketing campaigns to reach a new segment of the population looking for the next level of convenience in food service.

Ad-ology Research recently updated their Industry Marketing Insights report for Breweries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Though some of the economic uncertainty seems to be easing, consumers are maintaining the habits they adopted during the recession. One statistic of particular interest to grocers is the growing percentage of consumers who are eating home-cooked dinners 3 or more times a week. This number has increased from 87% in 2008 to 92% in 2011. The rising interest in cooking and eating at home is an opportunity for grocers who are using new ways to reach consumers.

Ad-ology Research recently updated their Industry Marketing Insights report for Baked Goods Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Food service operators find themselves in a difficult situation this year. Rising supply costs mean their profit margins are shrinking. And they’ve been heavily promoting discounts to get consumers through the door during the recession. If they discontinue these promotions, consumers are likely to find another place to eat. So restaurants are finding creative ways to promote items while still appealing to consumers.