Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Ice Cream Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Delis/Sandwich Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The profitability of quick service restaurants (QSR) is often linked to how effective they are at appealing to their frequent patrons. To keep these patrons returning for more meals, an operator should understand exactly what drives their behavior. New research reveals some of this information and points to ways that QSR owners can adjust their marketing tactics.

During the recession, consumers engaged in a variety of behaviors to save money while purchasing food. Sales of store branded-items, use of coupons and endless searching for the lowest prices were popular strategies. A new study released by Market Force Information reveals that grocers should emphasize factors other than price in their marketing now that the recession is fading.

Ad-ology Research recently updated their Industry Marketing Insights report for Pizza Restaurants The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Many medial channels are filling their space with reports about a recovering economy. Restaurant operators may be wondering how this news translates to their business as they look out on dining rooms that are less than full. While consumers are feeling somewhat better about their personal financial situations, they haven’t increased their spending on frequent restaurant excursions. The latest American Express MarketBriefing indicates there are steps restaurant operators can take to fill those empty seats.