Marketing Forecast from Ad-ology

Grocery stores and food manufacturers need to reassess traditional approaches to shopper marketing, according to new research by Packaged Facts. A substantial proportion of grocery shopping trips are organized around narrowly focused missions, such as purchasing items needed for the next few days. Most grocery shoppers do some type of planning before their shopping trip. This preliminary preparation provides an opening where conventional grocery marketing increasingly falls short.

Ad-ology Research recently updated their Industry Marketing Insights report for Wineries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Quick-Serve Restaurants. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Fast-Casual Restaurants. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The restaurant industry is slowly recovering from the huge losses it suffered during the Great Recession. Operators aren’t expecting a rapid shift to big profits but analysts predict a nominal growth rate of about 3.5% at limited service restaurants this year. As a result, the sector will reach revenue of roughly $192.2 billion.

Ad-ology Research recently updated their Industry Marketing Insights report for Catering/Chef Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: