Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Butchers and Meat Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Wine is quickly becoming a favorite beverage of choice for consumers as I noted in a blog post last month. For the first time ever, the number of consumers who prefer wine, 35%, is approaching the number who prefer beer, 36%. This shift in consumer preferences has big implications for marketers.

Ad-ology Research recently updated their Industry Marketing Insights report for Chocolate Confectionery Producers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Coffee Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

For decades, beer has been the top selling adult beverage, by volume, in the U.S. But wine has been steadily growing as a favorite drink and now enjoys a market position that threatens beer. In addition, younger drinkers are increasingly turning to wine, a situation that could threaten the future of beer. This trend is almost guaranteed to generate new marketing campaigns.

The quick-serve sector is the only restaurant group showing significant sales growth this year. But that isn’t keep some operators from searching for new lines of revenue. Several quick-serve operators see promise in the adult beverage market and have begun testing the concept.