Marketing Forecast from Ad-ology

Local restaurant operators might not realize it yet, but the consumers most likely to dine out are the same people who spend a lot of time using social media. New research from the National Restaurant Association finds that social media users represent the kind of patrons these establishments want: The ones who return frequently. Restaurants who haven’t taken the plunge into social media are likely to start doing so soon.

Ad-ology Research recently updated their Industry Marketing Insights report for Distilleries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Consumers have shown rising interest in fresh foods lately. For many, purchasing these foods and preparing them at home is all about eating healthier and saving money. Supermarkets have long had a lock on the fresh food market, but consumers are beginning to find these foods in other channels, a trend which may signal to grocers that it’s time to change up their marketing strategies.

Ad-ology Research recently updated their Industry Marketing Insights report for Convenience Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The lunch market in the restaurant industry is worth about $114 billion. Depending on the sector a restaurant operates in, lunch can comprise between 20% and 40% of revenue. Consumers say they eat out for lunch more than for any other meal – an average of 2.6 lunches a week when both carryout and dining in are counted. But many operators would still like to boost their lunch traffic.

Ad-ology Research recently updated their Industry Marketing Insights report for Water Treatment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: