Marketing Forecast from Ad-ology

Food marketers have their work cut out for them when it comes to grabbing a portion of the consumer’s meal budget. Consumers are spending more time than ever before on buying and eating food. Targeting consumers as they begin to contemplate their next eating event is one way for marketers to grow market share.

Ad-ology Research recently updated their Industry Marketing Insights report for Candy Retailers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

After enjoying robust growth rates for many years, wine producers and retailers have been struggling to regain momentum since the recession upended the economy. Merchants in this sector can optimize their performance by identifying and targeting the proper consumer groups. Promoting the beverage through the channels with the highest customer loyalty can also make a difference.

Numerous studies have been published this year on the daily deal format to determine whether it’s really working out for marketers. The restaurant industry has been very willing to use daily deals to try to improve customer traffic. This sector has been hit hard by the economic slowdown. And the latest research from Cornell’s Center for Hospitality Research suggests that, despite some bad press, daily deals can work for restaurants.

Ad-ology Research recently updated their Industry Marketing Insights report for Fish/Seafood Markets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Supermarkets. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: