Marketing Forecast from Ad-ology

Using a landline phone to make restaurant reservations is so 20th Century. These days, consumers expect to engage with restaurants online and through mobile devices. Restaurant operators who don’t build up their online presence and brand loyalty are missing an opportunity to generate higher sales. Even outlets that have not traditionally advertised are finding new business coming from social media efforts.

Ad-ology Research recently updated their Industry Marketing Insights report for Health/Natural Food Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As a result of the recession, more consumers started shopping for food and cooking at home. This year, industry watchers expect consumers to begin demanding healthier options at their favorite stores. Food marketers will be catering to this change and they will likely also be marketing their adherence to the new Dietary Guidelines for Americans which was just released by the U.S. Department of Agriculture.

Ad-ology Research recently updated their Industry Marketing Insights report for Wine Shops/Liquor Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

One side effect of the recession has been a renewed consumer interest in cooking and baking at home. A new report from Wilton Industries reveals the baking habits of consumers and the demographic characteristics of households most likely to bake from scratch. As this market grows, consumers are turning to a variety of sources for information, giving advertisers fresh opportunities to promote their products.

The recession was any but kind to the restaurant industry. Estimates vary but experts believe that over 7,200 establishments closed during the past 2 years. And some analysts believe that more pain awaits the restaurant industry. This situation will lead to changes in restaurant marketing this year.