Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers.

As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.

Quick-serve restaurants are gearing up menu changes and promotions to increase sales in 2012. This year isn’t expected to be easy in light of the continued economic challenges. But some analysts believe consumers will spend on meals out when they can get value in return. This attitude should prompt QSR operators to pump up their advertising.

Ad-ology Research recently updated their Industry Marketing Insights report for Canned Fruit and Vegetable Processors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

It’s the time of year when small businesses who want to sell food to consumers must come up with new marketing angles. Foodservice operators have been challenged by tough economic conditions in the recent past and hope to be on the road to recovery next year. While it’s too soon to tell what 2012 has in store, foodservice marketers can improve their chances of increasing sales by promoting the ways their offerings tie into the latest trends.

Last week, I highlighted a study that discussed the difficulty retailers face when marketing to ‘mission’ shoppers. While there may be more mission shoppers in stores these days, all is not lost. New research shows that out-of-store and in-store marketing campaigns can work together to sway shopper behavior, especially when the merchant takes the type of shopper trip into account.