Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Educational Supply Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Exam Preparation Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

A new class of undergraduates will be arriving at many college and university campuses within the next few weeks. So it must be time for the admissions office to crank up the marketing machine again. For many institutions of higher education, marketing these days is all about digital and social.

For many U.S. students, moving out of their parents’ homes and onto a college campus is an expensive rite of passage. But with the economic recovery stalling and the cost of higher education increasing, some colleges are promoting a less costly way to obtain a 4-year or Master’s degree. One of the latest programs being marketed by for-profit colleges is the online study option.

It may be a businessman preparing to take up a yearlong appointment in China. Or it may be an upper level CIA officer who needs to brush up on her Arabic as part of her job requirement. But one thing is certain. More Americans believe that foreign language proficiency is critical for the U.S. to excel in the new global economy. As a result, demand for language training will rise.

Budget cuts have been particularly hard for many high school sports teams during the recession. Even the door-to-door fund-raising campaigns and additional fees paid by players aren’t always enough to support a football or hockey team for an entire season. This financial situation opens a new opportunity for marketers who want to form a connection with local consumers.