Marketing Forecast from Ad-ology

The dreaded “R” word has been on people’s lips for months: Are we headed for a recession? One thing’s for sure — the economy is in bad shape. Consumers are spending less, houses are losing value, and the stock market has seen drastic drops.

Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?

The U.S. economy is having a tough time: Spending is down, jobs are being lost, and necessity costs are on the rise. As a business leader, how can you successfully navigate your company through the storm?