Marketing Forecast from Ad-ology

Agencies need to step up to the plate and lead. That was the message delivered by Marc Goldstein, Group M’s CEO-North America at the 4A’s Media Conference.

It’s likely, given today’s economic climate, that at least one client may ask for a discount on services. How should you respond without devaluing your agency’s services?

December 2008 saw a huge cut in ad industry jobs: 18,700 jobs were cut in the month alone, bringing the industry total to 65,100 during this current recession.

Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans.

A recent survey by the Chief Marketing Officer’s Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.

The 98th annual meeting of the Association of National Advertisers took place last week, and the main topic of discussion was the current economic conditions.