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	<title>Marketing Forecast from Ad-ology &#187; Economy</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Mobile, Social Connections Helping Shoppers Make Savvier Buying Decisions in wake of Recession</title>
		<link>http://www.marketingforecast.com/archives/11287</link>
		<comments>http://www.marketingforecast.com/archives/11287#comments</comments>
		<pubDate>Mon, 02 May 2011 20:00:29 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11287</guid>
		<description><![CDATA[Despite showing no signs of spending less in recent months, a new Deloitte survey found that nearly three-quarters (74%) of Americans believe higher prices could slow their spending in the months ahead.  More than seven out of 10 (71%) respondents cite concerns about higher energy prices, up from 54% at this time last year, and nearly one-half (47%) point to higher medical costs.  To help make savvier buying decisions in the wake of the recession, many consumers are turning to mobile and social connections.  Four out of 10 (40%) consumers surveyed interact with retailers through social networking sites to find out about promotions, browse products, or review recommendations.  "With day-to-day expenses on the rise, retailers must be innovative and offer more than just low prices to attract customers," said Alison Paul, vice chairman and U.S. retail sector leader, Deloitte LLP.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Americans Still Cutting Back on the Small Things to Save Money</title>
		<link>http://www.marketingforecast.com/archives/4618</link>
		<comments>http://www.marketingforecast.com/archives/4618#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:18:44 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[generic brands]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4618</guid>
		<description><![CDATA[Despite signs that the economy is turning around, consumers are still acting cautiously. For example, almost two-thirds of U.S. adults (63%) say they have purchased more generic brands in the past six months to save money while an additional 12% say they have considered doing so. According to Harris Interactive, Americans are doing other things to save money such as brown-bagging lunch, cutting back on visits to a stylist, cancelling magazines or newspaper subscriptions, etc.  There are also some generational differences in what people are doing to save money.  For example, Gen Xers (those aged 34-45) are more likely to brown bag lunch (56%) and cut back on hair styling (43%), while Matures (those aged 65 and older) are more likely to cancel a magazine subscription (45%). ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Forecast Predicts 2.5% Increase in Retail Sales for 2010</title>
		<link>http://www.marketingforecast.com/archives/4426</link>
		<comments>http://www.marketingforecast.com/archives/4426#comments</comments>
		<pubDate>Mon, 08 Feb 2010 20:00:34 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[retail sales]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/archives/4426</guid>
		<description><![CDATA[The National Retail Federation released its 2010 economic forecast recently, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 2.5% from 2009.  According to its bi-monthly Retail Sales Outlook, influential economic indicators such as the housing market and employment are beginning to show positive signs, which will bolster consumer confidence throughout the year.  Analysts still expect shoppers to continue to be frugal with their discretionary spending, but say retailers will soon be able to reap the benefits of leaner, smarter inventories and a year and a half of pent up consumer demand. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4426/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Economy, Internet Affecting Wedding Registry Choices</title>
		<link>http://www.marketingforecast.com/archives/3603</link>
		<comments>http://www.marketingforecast.com/archives/3603#comments</comments>
		<pubDate>Thu, 03 Dec 2009 20:00:52 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[wedding registry]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3603</guid>
		<description><![CDATA[While traditional retailers remain the favorites, more registered couples are considering home improvement retailers for their registries.  Kitchen, bed and bath remain the most popular categories on a couple's wedding registry, with kitchen appliances/electrics topping the list at 91%. Less traditional gift items like power tools (18%), outdoor gear (20%), lawn care/patio items (19%), and grilling/outdoor entertainment (39%) are also being registered for at a variety of stores.  As expected, the Internet is playing an increasing role in registry setup and management and the economy is also affecting more couples' registry choices. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers Adjusting to Economy by Purchasing Generic Brands, Cutting Back on Services</title>
		<link>http://www.marketingforecast.com/archives/3593</link>
		<comments>http://www.marketingforecast.com/archives/3593#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:36:41 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[generic brands]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3593</guid>
		<description><![CDATA[A new Harris Poll finds that more than half of all adults are saving money by purchasing more generic brands, while over 40% are brown bagging more often and cutting back on visits to hairdressers and barbers. Over 30% have switched to tap water and canceled one or more magazine subscriptions. Smaller percentages, but many millions of people, have also cut down on dry cleaning, cut back or canceled cable television service, canceled a newspaper subscription, stopped buying their morning coffee, changed or canceled their cell phone service, increased their use of carpooling or mass transit and canceled their telephone landline service. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3593/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Online Retailers To Emphasize Free Shipping, Social Media This Holiday Season</title>
		<link>http://www.marketingforecast.com/archives/3310</link>
		<comments>http://www.marketingforecast.com/archives/3310#comments</comments>
		<pubDate>Tue, 10 Nov 2009 20:00:27 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[free shipping]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[online retailers]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3310</guid>
		<description><![CDATA[With an understanding that many of today's shoppers use Facebook and Twitter regularly, and because these tools are more cost-effective than traditional advertising, 47.1% of retailers surveyed will be increasing their use of social media this holiday season, according to a recent Shop.org study.  In addition, to provide consumers with an extra incentive to start shopping, one-third of retailers (34.3%) say they will offer holiday deals earlier this year.  Online retailer are also compensating for the economy by offering incentives such as free shipping.  Four out of five online retailers (79.4%) will offer free shipping with conditions (such as minimum purchase) at some point during the holiday season, while more than half (57.4%) also plan to offer free shipping without conditions. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3310/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Coupon Availability Determines the Purchasing Decisions for Nearly a Third of Americans</title>
		<link>http://www.marketingforecast.com/archives/3211</link>
		<comments>http://www.marketingforecast.com/archives/3211#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:00:51 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[online shopping]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3211</guid>
		<description><![CDATA[The Second Annual Benchmark Survey on Consumer Coupon Behavior, conducted by HarrisInteractive for RetailMeNot, found that consumers are increasingly defining their spending habits by whether or not retailers offer coupons.  According to the new survey, 30% of online adults will not make a purchase at an online store if they can't find a coupon for that store, up from 27% in 2008.  The survey also revealed that coupon use in the current economic environment is on the rise across nearly all demographics, but is highest among the employed and educated (college graduated).]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3211/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Despite Economy Online Retailers are Optimistic, See Opportunity Ahead</title>
		<link>http://www.marketingforecast.com/archives/3204</link>
		<comments>http://www.marketingforecast.com/archives/3204#comments</comments>
		<pubDate>Mon, 02 Nov 2009 20:00:05 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[online retailing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3204</guid>
		<description><![CDATA[As the U.S. economy suffered in 2008, the environment provided an opportunity for some online retailers to focus on gaining market share while other retailers struggled. For many, that concentration proved successful: according to a recent survey from Shop.org, one-third of online retailers (33%) said they increased market share during the downturn.  As the economy begins to stabilize and consumer confidence grows, online retailers are hopeful for the future with guarded optimism. Four out of five online retailers (60%) believe the U.S economy will improve within the next year, and half (50%) think their web business will actually fare better than expected in the next 12 months. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3204/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Investors Moving Back into Market</title>
		<link>http://www.marketingforecast.com/archives/2613</link>
		<comments>http://www.marketingforecast.com/archives/2613#comments</comments>
		<pubDate>Fri, 18 Sep 2009 07:00:38 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[investing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2613</guid>
		<description><![CDATA[More consumers feel confident that the economy will improve before the end of 2010 and this new attitude will lead investors back into the market. What may be different this time is that investors plan to come into the market armed with more information about where they want to put their money. This trend means that financial marketers from banks to brokers have a chance to win new customers by using educational ad campaigns.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2613/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers Show a Glimmer of Hope, but Economy Still a Concern</title>
		<link>http://www.marketingforecast.com/archives/1915</link>
		<comments>http://www.marketingforecast.com/archives/1915#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:05:18 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[back-to-school]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1915</guid>
		<description><![CDATA[Fewer consumers expect to reduce their spending on back-to-school items compared to last year, although economic concerns will continue to weigh on their shopping plans, according to a new survey by Deloitte. The number of people on the look out for value is up, as 74% plan to buy more items on sale.  ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/1915/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should Agencies Shoulder the Blame?</title>
		<link>http://www.marketingforecast.com/archives/939</link>
		<comments>http://www.marketingforecast.com/archives/939#comments</comments>
		<pubDate>Fri, 24 Apr 2009 20:49:23 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[poll]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=939</guid>
		<description><![CDATA[Industry professionals are criticizing the results from a recent Harris Interactive poll. The poll found that 66% of Americans say ad agencies bear some of the blame for the recent economic turmoil.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/939/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Selling Tips for Recession Conditions</title>
		<link>http://www.marketingforecast.com/archives/830</link>
		<comments>http://www.marketingforecast.com/archives/830#comments</comments>
		<pubDate>Sat, 28 Mar 2009 00:00:10 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=830</guid>
		<description><![CDATA["...in a recession ‘value' takes on a different meaning in the eyes of the client," writes sales consultant Paul Collins in a recent article for Rain Today. Collins presents eight tips to boost your business's value during this rough economic time.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/830/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Time For the Industry to &#8220;Get Creative,&#8221; Says Group M CEO</title>
		<link>http://www.marketingforecast.com/archives/730</link>
		<comments>http://www.marketingforecast.com/archives/730#comments</comments>
		<pubDate>Fri, 06 Mar 2009 21:46:42 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=730</guid>
		<description><![CDATA[Agencies need to step up to the plate and lead. That was the message delivered by Marc Goldstein, Group M's CEO-North America at the 4A's Media Conference.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/730/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should You Discount?</title>
		<link>http://www.marketingforecast.com/archives/685</link>
		<comments>http://www.marketingforecast.com/archives/685#comments</comments>
		<pubDate>Wed, 18 Feb 2009 21:37:11 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Discounts]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Fees]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=685</guid>
		<description><![CDATA[It's likely, given today's economic climate, that at least one client may ask for a discount on services. How should you respond without devaluing your agency's services?]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/685/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Industry Hit Hard By Job Losses</title>
		<link>http://www.marketingforecast.com/archives/666</link>
		<comments>http://www.marketingforecast.com/archives/666#comments</comments>
		<pubDate>Wed, 11 Feb 2009 21:20:11 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Advertising Industry]]></category>
		<category><![CDATA[Economy]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=666</guid>
		<description><![CDATA[December 2008 saw a huge cut in ad industry jobs: 18,700 jobs were cut in the month alone, bringing the industry total to 65,100 during this current recession.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/666/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers Look to Social Media for Future Growth</title>
		<link>http://www.marketingforecast.com/archives/398</link>
		<comments>http://www.marketingforecast.com/archives/398#comments</comments>
		<pubDate>Wed, 12 Nov 2008 21:47:58 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=398</guid>
		<description><![CDATA[Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/398/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Survey Highlights Marketers’ Concerns, Plans</title>
		<link>http://www.marketingforecast.com/archives/376</link>
		<comments>http://www.marketingforecast.com/archives/376#comments</comments>
		<pubDate>Fri, 31 Oct 2008 20:45:29 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Other]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=376</guid>
		<description><![CDATA[A recent survey by the Chief Marketing Officer's Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/376/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertisers Edgy Because of Economy</title>
		<link>http://www.marketingforecast.com/archives/340</link>
		<comments>http://www.marketingforecast.com/archives/340#comments</comments>
		<pubDate>Wed, 22 Oct 2008 20:52:40 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Association of National Advertisers]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketers]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=340</guid>
		<description><![CDATA[The 98th annual meeting of the Association of National Advertisers took place last week, and the main topic of discussion was the current economic conditions.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/340/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn From the Past</title>
		<link>http://www.marketingforecast.com/archives/317</link>
		<comments>http://www.marketingforecast.com/archives/317#comments</comments>
		<pubDate>Wed, 15 Oct 2008 20:43:12 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=317</guid>
		<description><![CDATA[The dreaded "R" word has been on people's lips for months: Are we headed for a recession? One thing's for sure -- the economy is in bad shape. Consumers are spending less, houses are losing value, and the stock market has seen drastic drops.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/317/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Weathering the Storm</title>
		<link>http://www.marketingforecast.com/archives/221</link>
		<comments>http://www.marketingforecast.com/archives/221#comments</comments>
		<pubDate>Fri, 26 Sep 2008 20:44:37 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Other]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.newbusinesshunter.net/?p=221</guid>
		<description><![CDATA[Lately, it seems like everywhere you turn there's bad news: Rising gas prices, failing banks, low consumer spending, etc. What's an agency to do when it seems like the economy is in upheaval?]]></description>
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