http://www.marketingforecast.com Fast Forward Findings for Strategic Advertising+Marketing Fri, 30 Jul 2010 17:30:11 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.marketingforecast.com/archives/6021 http://www.marketingforecast.com/archives/6021#comments Thu, 10 Jun 2010 20:00:12 +0000 Shannon Bryant http://www.marketingforecast.com/?p=6021 http://www.marketingforecast.com/archives/6021/feed 0 As e-commerce sales continue to grow, more retailers are seeking ways to further boost their online sales. While online sales aren't expected to overtake or replace brick and mortar stores, the e-commerce channel is the fastest growing part of the business for many traditional retailers. Traditional retailers are finding that they can provide a wider range of choices online, without the need to take up space in their stores. To that end, some retailers are testing in-store kiosks. The kiosks are a place where brick-and-mortar retailing meets the Internet. http://www.marketingforecast.com/archives/4821 http://www.marketingforecast.com/archives/4821#comments Wed, 10 Mar 2010 16:04:34 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4821 http://www.marketingforecast.com/archives/4821/feed 0 In 2009, e-commerce non-travel spending essentially remained flat at $129.8 billion according to comScore. The research shop indicates that 2010 should be a better year for e-retailers. This sentiment is echoed by Forrester Research which put forth its own numbers in a recent release. Forrester pinpoints 2009 e-commerce spending at $155.2 billion and predicts steady growth of 7% annually through 2012. At that point, Forrester analysts see growth increasing by 8% between 2013 and 2014, at which point online retail sales will ring up at over $249 billion. http://www.marketingforecast.com/archives/4649 http://www.marketingforecast.com/archives/4649#comments Fri, 26 Feb 2010 16:00:24 +0000 Kathy Crosett http://www.marketingforecast.com/?p=4649 http://www.marketingforecast.com/archives/4649/feed 0 To understand the full extent of the recession in the U.S. consider the 2% drop in e-commerce spending in 2009. Total spending for the year leveled out at $209.6 billion and was broadly divided between travel e-commerce spending at $79.8 billion and retail e-commerce spending at $129.8 billion according to comScore. http://www.marketingforecast.com/archives/4249 http://www.marketingforecast.com/archives/4249#comments Fri, 22 Jan 2010 20:57:43 +0000 Shannon Bryant http://www.marketingforecast.com/?p=4249 http://www.marketingforecast.com/archives/4249/feed 0 While the recession took a toll on shopping centers and strip malls across the country, the economic downturn has left the Internet poised to enter 2010 as a larger force in retail. Bargain seekers are turning to the Internet in droves to compare prices, hunt for bargains, download coupons and seek advice from fellow shoppers. Retailers are taking notice and are beginning to divert capital away from storefronts and to Web sites, investing in the technology to make online shopping easier, faster and cheaper. According to Credit Suisse Securities LLC, e-commerce sales will rise nearly 10% in 2010 to $144 billion after ending 2009 with an estimated 1.1% gain, the worst year on record. http://www.marketingforecast.com/archives/3828 http://www.marketingforecast.com/archives/3828#comments Mon, 21 Dec 2009 20:00:18 +0000 Shannon Bryant http://www.marketingforecast.com/?p=3828 http://www.marketingforecast.com/archives/3828/feed 0 US online advertising spending is set to drop in 2009 for the first time since 2002; eMarketer estimates online ad spending will be down 4.6%. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010. Video ad spending growth is expected to far outpace any other online format, running in the 34% to 45% range from 2009 through 2014. These extremely high growth rates are the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space. http://www.marketingforecast.com/archives/3757 http://www.marketingforecast.com/archives/3757#comments Tue, 15 Dec 2009 20:00:26 +0000 Shannon Bryant http://www.marketingforecast.com/?p=3757 http://www.marketingforecast.com/archives/3757/feed 0 Consumers are expected to spend more than $340 billion online by 2013, according to new research by Forrester Research. The estimates cover all types of online spending including retail, travel and ticketing. Total e-commerce spending is expected to grow 11.3 % from $243.7 billion in 2009 to $271.3 billion in 2010, Forrester says, then an additional 8.9% to $295.4 billion in 2011, 7.8% to $318.5 billion in 2012 and 7.3% to $341.8 billion in 2013. http://www.marketingforecast.com/archives/2970 http://www.marketingforecast.com/archives/2970#comments Mon, 19 Oct 2009 20:00:31 +0000 Shannon Bryant http://www.marketingforecast.com/?p=2970 http://www.marketingforecast.com/archives/2970/feed 0 Multichannel retailers are making progress in offering shopping services across channels, but some still fail to use the cross-channel experience to increase sales, The E-tailing Group says in a new study. Three particular areas where retailers need to improve are: failing to provide same-day or next-day in-store pickup of products ordered online; not training store clerks to cross-sell to online shoppers who arrive to pick up web orders; and not displaying across each retail channel integrated merchandising, promotions and marketing material. http://www.marketingforecast.com/archives/2904 http://www.marketingforecast.com/archives/2904#comments Tue, 13 Oct 2009 20:00:08 +0000 Shannon Bryant http://www.marketingforecast.com/?p=2904 http://www.marketingforecast.com/archives/2904/feed 0 Consumers are becoming increasingly less willing to wait for pages to load on e-commerce sites, despite the addition of more rich features such as video, zoom and animated content. Today's online shoppers expect sites to be faster than ever. While most online shoppers said in a 2006 survey they would wait 4 seconds for a site to load, when the survey was repeated this summer, 47% said they grow impatient when web pages take more than 2 seconds to load. Improvements in technology, however, are allowing proactive companies to improve site performance. With the holiday season approaching, online retailers can tweak and test their sites to improve site performance. http://www.marketingforecast.com/archives/1757 http://www.marketingforecast.com/archives/1757#comments Wed, 29 Jul 2009 14:47:19 +0000 Michelle OBrien http://www.marketinginsightstoday.com/?p=1757 http://www.marketingforecast.com/archives/1757/feed 1 U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4% from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011. http://www.marketingforecast.com/archives/1542 http://www.marketingforecast.com/archives/1542#comments Tue, 14 Jul 2009 09:13:47 +0000 Kathy Crosett http://www.marketinginsightstoday.com/?p=1542 http://www.marketingforecast.com/archives/1542/feed 0 As an online retailer, you’ve done everything right – built a flashy site, negotiated great prices from your suppliers, optimized your ad spend, and still – consumers fill their shopping cart and then leave without purchasing. Some studies estimate up to half of all b-to-c e-shopping carts are abandoned while b-to-b prospective purchases fall through about 35% of the time. Is there anything you can do to stop these defections?