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	<title>Marketing Forecast from Ad-ology &#187; e-commerce</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Retailers Should Use Their Online Properties to Offer an Evolved Shopping Experience</title>
		<link>http://www.marketingforecast.com/archives/16698</link>
		<comments>http://www.marketingforecast.com/archives/16698#comments</comments>
		<pubDate>Fri, 10 Feb 2012 20:00:57 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16698</guid>
		<description><![CDATA[A new report from the NPD Group called "E-Commerce Hot Topic," examines consumers' attitudes towards online shopping across retail categories.  The category that most consumers reported having shopped for online in the past 12 months were books, stationery or office supplies, followed by apparel and consumer electronics.  As social media continues to grow in importance, it should be an area where retailers focus on connecting with consumer]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Retailers Striving to Differentiate Themselves, More Focus on Social, Mobile Commerce</title>
		<link>http://www.marketingforecast.com/archives/16612</link>
		<comments>http://www.marketingforecast.com/archives/16612#comments</comments>
		<pubDate>Tue, 07 Feb 2012 20:41:15 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16612</guid>
		<description><![CDATA[More retailers are enhancing their e-commerce navigation tools, and also are more focused on mobile commerce and social media than a year ago, according to new data from The E-tailing Group.  In addition, retailers are making moves to set themselves apart from the competition beyond a reliance on promotional tactics.  To that end, retailers are highlighting particular brand offerings, exclusive products or the latest trends as a primary means to differentiate themselves.   Mobile strategies are advancing quickly, too.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Many Consumers Think Online Fraud is a Growing Concern</title>
		<link>http://www.marketingforecast.com/archives/11375</link>
		<comments>http://www.marketingforecast.com/archives/11375#comments</comments>
		<pubDate>Fri, 06 May 2011 20:00:07 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online fraud]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11375</guid>
		<description><![CDATA[Online fraud is a growing concern among web users, according to a new survey released recently by the Ponemon Institute and ThreatMetrix. Results showed that 85% of survey respondents reported being worried and dissatisfied with the level of protection online businesses are providing to stop fraudsters today, which is up 5% from a 2009 Ponemon study that asked the same question.  Based on survey findings, consumers have a positive perception about companies that use authentication and fraud detection tools to prevent online fraud. Fifty-six percent of consumers even indicated they are ‘more willing’ to shop or browse an online business if they know that company is taking specific measures toward combating fraud.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rising Gasoline Prices Fueling Growth in E-Commerce Sales</title>
		<link>http://www.marketingforecast.com/archives/11068</link>
		<comments>http://www.marketingforecast.com/archives/11068#comments</comments>
		<pubDate>Mon, 18 Apr 2011 19:08:06 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11068</guid>
		<description><![CDATA[Rising gasoline prices may be benefiting the online retail sector.  According to an estimate released recently by MasterCard Advisors, online spending in March increased 16.1% year over year, the fifth straight month of double-digit growth for e-commerce.  By contrast, total apparel sales, which includes purchases made in bricks-and-mortar stores, increased 4.4% in March.  Industry analysts speculate the double-digit growth and consecutive gains are being fueled in part by high gas prices as more consumers are cutting down on trips to the mall.  Retail gasoline prices are continuing to rise, driven by volatility in oil markets amid the crisis in the Middle East, the SpendingPulse report shows.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>E-commerce to Continue Healthy Growth as Consumers Shift Spending to Online</title>
		<link>http://www.marketingforecast.com/archives/10973</link>
		<comments>http://www.marketingforecast.com/archives/10973#comments</comments>
		<pubDate>Tue, 12 Apr 2011 19:02:28 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10973</guid>
		<description><![CDATA[According to the U.S. Department of Commerce, U.S. retail e-commerce sales reached $165.4 billion in 2010, for 14.8% growth over 2009.  This represented a strong comeback for online retail after the recession, and healthy growth is predicted to continue throughout 2011. According to eMarketer, two major trends will continue to fuel online buying growth: mobile e-commerce and daily deal sites like Groupon.   As e-commerce sales rise, so will the number of Americans contributing to that total.  By 2015, 170.3 million people, or 76.3% of the online population, will make a purchase on the web.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>E-commerce Predicted to Grow by Double-Digits through 2015</title>
		<link>http://www.marketingforecast.com/archives/10413</link>
		<comments>http://www.marketingforecast.com/archives/10413#comments</comments>
		<pubDate>Thu, 10 Mar 2011 20:00:13 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=10413</guid>
		<description><![CDATA[Online retail in the U.S. is expected to continue on a double-digit growth trajectory over the next five years, according to a new forecast from Forrester Research.  The independent research firm predicts that U.S. e-commerce spending will reach $278.9 billion by 2015.  Forrester's forecast is based on a 10% compound annual growth rate through 2015, as well as the continuation of several key trends, including the ubiquity of consumer Web usage; their increased familiarity with -- and preference for -- online shopping; and ever-better e-commerce user experiences.  Forrester also credits new online shopping models -- and "flash sales" and "daily deal" services in particular -- with continuing to generate excitement among shoppers.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>More CPGs  to be Sold Via E-Commerce and Supercenters</title>
		<link>http://www.marketingforecast.com/archives/6611</link>
		<comments>http://www.marketingforecast.com/archives/6611#comments</comments>
		<pubDate>Tue, 03 Aug 2010 16:00:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6611</guid>
		<description><![CDATA[As e-commerce continues to impact consumer shopping, analysts expect some sales channels to suffer more than others when it comes to the CPG category. Specifically, between now and 2015, Nielsen analysts are looking for supercenters and e-commerce sites to increase their dollar share of total channel sales by 5 points.  These changes also suggest that marketing budgets for CPG are likely to change.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6611/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Retailers Testing In-Store Kiosks to Boost E-commerce Sales</title>
		<link>http://www.marketingforecast.com/archives/6021</link>
		<comments>http://www.marketingforecast.com/archives/6021#comments</comments>
		<pubDate>Thu, 10 Jun 2010 20:00:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[kiosks]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6021</guid>
		<description><![CDATA[As e-commerce sales continue to grow, more retailers are seeking ways to further boost their online sales.  While online sales aren't expected to overtake or replace brick and mortar stores, the e-commerce channel is the fastest growing part of the business for many traditional retailers.  Traditional retailers are finding that they can provide a wider range of choices online, without the need to take up space in their stores.  To that end, some retailers are testing in-store kiosks.  The kiosks are a place where brick-and-mortar retailing meets the Internet. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6021/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>E-commerce Retail Growth Seen Strong Through 2014</title>
		<link>http://www.marketingforecast.com/archives/4821</link>
		<comments>http://www.marketingforecast.com/archives/4821#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:04:34 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4821</guid>
		<description><![CDATA[In 2009, e-commerce non-travel spending essentially remained flat at $129.8 billion according to comScore.  The research shop indicates that 2010 should be a better year for e-retailers. This sentiment is echoed by Forrester Research which put forth its own numbers in a recent release. Forrester pinpoints 2009 e-commerce spending at $155.2 billion and predicts steady growth of 7% annually through 2012. At that point, Forrester analysts see growth increasing by 8% between 2013 and 2014, at which point  online retail sales will ring up at over $249 billion.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4821/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-commerce sites to improve product recommendations</title>
		<link>http://www.marketingforecast.com/archives/4649</link>
		<comments>http://www.marketingforecast.com/archives/4649#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:00:24 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4649</guid>
		<description><![CDATA[To understand the full extent of the recession in the U.S. consider the 2% drop in  e-commerce spending in 2009. Total spending for the year leveled out at $209.6 billion and was broadly divided between travel e-commerce spending at $79.8 billion and retail e-commerce spending at $129.8 billion according to comScore.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4649/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Poised to Make Strong Gains in 2010</title>
		<link>http://www.marketingforecast.com/archives/4249</link>
		<comments>http://www.marketingforecast.com/archives/4249#comments</comments>
		<pubDate>Fri, 22 Jan 2010 20:57:43 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online purchases]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4249</guid>
		<description><![CDATA[While the recession took a toll on shopping centers and strip malls across the country, the economic downturn has left the Internet poised to enter 2010 as a larger force in retail.  Bargain seekers are turning to the Internet in droves to compare prices, hunt for bargains, download coupons and seek advice from fellow shoppers. Retailers are taking notice and are beginning to divert capital away from storefronts and to Web sites, investing in the technology to make online shopping easier, faster and cheaper.   According to Credit Suisse Securities LLC, e-commerce sales will rise nearly 10% in 2010 to $144 billion after ending 2009 with an estimated 1.1% gain, the worst year on record. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4249/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Ad Spending to Increase in 2010</title>
		<link>http://www.marketingforecast.com/archives/3828</link>
		<comments>http://www.marketingforecast.com/archives/3828#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:00:18 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online ad spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3828</guid>
		<description><![CDATA[US online advertising spending is set to drop in 2009 for the first time since 2002; eMarketer estimates online ad spending will be down 4.6%. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010.  Video ad spending growth is expected to far outpace any other online format, running in the 34% to 45% range from 2009 through 2014. These extremely high growth rates are the result of video ads moving from the sidelines to center stage, becoming the main form of brand advertising in the digital space. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3828/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers Expected to Spend More Than $340 Billion Online by 2013</title>
		<link>http://www.marketingforecast.com/archives/3757</link>
		<comments>http://www.marketingforecast.com/archives/3757#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:00:26 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online spending]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3757</guid>
		<description><![CDATA[Consumers are expected to spend more than $340 billion online by 2013, according to new research by Forrester Research.   The estimates cover all types of online spending including retail, travel and ticketing.  Total e-commerce spending is expected to grow 11.3 % from $243.7 billion in 2009 to $271.3 billion in 2010, Forrester says, then an additional 8.9% to $295.4 billion in 2011, 7.8% to $318.5 billion in 2012 and 7.3% to $341.8 billion in 2013. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3757/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Many Retailers Need to Improve Cross-Channel Strategies</title>
		<link>http://www.marketingforecast.com/archives/2970</link>
		<comments>http://www.marketingforecast.com/archives/2970#comments</comments>
		<pubDate>Mon, 19 Oct 2009 20:00:31 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[cross-channel]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[multichannel retailers]]></category>
		<category><![CDATA[online retailing]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2970</guid>
		<description><![CDATA[Multichannel retailers are making progress in offering shopping services across channels, but some still fail to use the cross-channel experience to increase sales, The E-tailing Group says in a new study.  Three particular areas where retailers need to improve are: failing to provide same-day or next-day in-store pickup of products ordered online; not training store clerks to cross-sell to online shoppers who arrive to pick up web orders; and not displaying across each retail channel integrated merchandising, promotions and marketing material. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2970/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers Less Patient for Pages to Load Despite Added Content/Features</title>
		<link>http://www.marketingforecast.com/archives/2904</link>
		<comments>http://www.marketingforecast.com/archives/2904#comments</comments>
		<pubDate>Tue, 13 Oct 2009 20:00:08 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[online shoppers]]></category>
		<category><![CDATA[site performance]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=2904</guid>
		<description><![CDATA[Consumers are becoming increasingly less willing to wait for pages to load on e-commerce sites, despite the addition of more rich features such as video, zoom and animated content.  Today's online shoppers expect sites to be faster than ever.  While most online shoppers said in a 2006 survey they would wait 4 seconds for a site to load, when the survey was repeated this summer, 47% said they grow impatient when web pages take more than 2 seconds to load.  Improvements in technology, however, are allowing proactive companies to improve site performance.  With the holiday season approaching, online retailers can tweak and test their sites to improve site performance. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/2904/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Commerce Sales Down Through 2009, Expected to Rebound in 2010</title>
		<link>http://www.marketingforecast.com/archives/1757</link>
		<comments>http://www.marketingforecast.com/archives/1757#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:47:19 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[forecast]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1757</guid>
		<description><![CDATA[U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4% from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Remarketing – Luring E-Shoppers Back to the Abandoned Shopping Cart</title>
		<link>http://www.marketingforecast.com/archives/1542</link>
		<comments>http://www.marketingforecast.com/archives/1542#comments</comments>
		<pubDate>Tue, 14 Jul 2009 09:13:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[shopping carts]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1542</guid>
		<description><![CDATA[As an online retailer, you’ve done everything right – built a flashy site, negotiated great prices from your suppliers,  optimized your ad spend, and still – consumers fill their shopping cart and then leave without purchasing. Some studies estimate up to half of all b-to-c e-shopping carts are abandoned while b-to-b prospective purchases fall through about 35% of the time. Is there anything you can do to stop these defections?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gender and E-commerce</title>
		<link>http://www.marketingforecast.com/archives/1417</link>
		<comments>http://www.marketingforecast.com/archives/1417#comments</comments>
		<pubDate>Fri, 12 Jun 2009 09:17:37 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[gender]]></category>

		<guid isPermaLink="false">http://www.marketinginsightstoday.com/?p=1417</guid>
		<description><![CDATA[Conventional wisdom says that women account for most retail expenditures in the U.S. But there's one arena where men are more likely to open their wallets than women - online shopping. If you're selling products and services that men are looking for, you might want to ramp up online campaigns to draw traffic and increase sales.]]></description>
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