Marketing Forecast from Ad-ology

Summer’s here and entertainment and recreation destinations are hoping for the best, despite the economy. Some venues, like Six Flags, have already succumbed to bankruptcy. But that doesn’t mean the company won’t be promoting summer fun. A recent press release indicates the company plans to increase advertising this year.

In these tough economic times, more consumers are looking save money when they purchase goods and services. Recent polls indicate where consumers are most like to search for coupons: