Marketing Forecast from Ad-ology

It used to be so easy. Media companies provided the expertise and the format to help retailers reach the right customers and increase sales. Now more online retailers have decided they can earn an additional revenue stream besides selling goods and services directly from their sites. Some are creating a new form of co-operative marketing.

Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.Politicians are always looking for a way to stand out from the crowd. In the last presidential election, candidates turned to social media with great success. For the upcoming year, pundits are expecting political organizations to pour money into online video ads.

We’re already through the first month in the 4th quarter of 2011. For search providers, it’s a busy time of year. Forecasters predict double-digits jumps in search spending through year end. And this is coming off a 7% increase when 3rd quarter pay-per-clicks (PPC) are compared to the activity reported last year.

Consumers have successfully navigated to the online world for discovering and purchasing recorded music. But they are strongly attached to the concept of owning versus renting music. Music marketers must keep this consumer attitude in mind as they promote their offerings.

B2B operators typically have a long sales cycle. As such, they face unique challenges in maintaining a long-term relationship with prospective clients. One way to stay connected is to share information in a consultative sales fashion. This practice has given rise to the practice of content marketing.

Google already has about 40.8% of all online ad revenue according to eMarketer. Between Facebook , which is hoping to increase its share of the online pie, and other tech giants like Microsoft, Yahoo and AOL working together in this arena, Google faces stiff competition. But the company is already making a move into another high-growth sector of online marketing, video.