Marketing Forecast from Ad-ology

As consumers watch more of their favorite shows online instead of on TV, marketers have been serving up video ads. Researchers are finding that consumers exhibit specific viewing patterns based on the devices they are using. And marketers can now predict peak video viewing based on time of day. This newly available information will help marketers determine when and where to place their ads.

Digital advertising is expected to continue growing steadily through 2016. Forrester Research forecasters believe a compound annual growth rate (CAGR) of 17% is in store over the next 4 years. This growth rate will bring total digital spending to $77 billion and the sector will account for 26% of all ad spending.

Marketers have been hearing plenty about how consumers are using their mobile devices to research and shop. But to really target prospective customers, marketers need to know exactly who is shopping through these channels and what they are buying. Jumptap released new numbers on this topic which marketers will find helpful as they fine tune their holiday campaigns.

The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.

Local businesses know they need to advertise online. Several research studies have revealed that these merchants will shift a significant percentage of their ad budgets to the digital format. But knowing how to accomplish the task is another story. For many local merchants, the TV media rep is the best person to ease their transition to the digital ad world.

U.S. consumers are making Internet radio a bigger part of their listening experience. Research indicates that about 22% of radio listeners now spend at least part of their weekly time tuned to online stations. They are largely appreciative of the ad-free or ad-limited environment but all that is about to change.