Marketing Forecast from Ad-ology

As marketers increase the amount of money they are spending on online video ads, they’re also enhancing the format to attract more attention. One of the latest formats , the polite pre-roll is rapidly gaining favor with marketers and consumers. AdoTube, an industry operator engaged in serving in-video ad impressions, has just released its latest findings on this format.

Back in the day, marketers rolled out ad campaigns via traditional media – like TV and newspapers – to introduce new products to consumers. Marketers also turned to deep discount promotions to move products that weren’t selling. Now, technology and keen consumer interest in all things online means marketers are launching new product lines with a deep discount twist.

Display advertising commands a huge portion of online impressions and marketing dollars. But as more engaging ad formats become available, display advertising providers are predicting big changes in this channel. It may sound counterintuitive, but some industry experts predict display advertising will become more effective as the overall impressions drop. Earlier this month, Neal Mohan,Read the Rest…

In my earlier blog post today, I noted that the local advertising market is changing. Local media players are now battling with operators like Google and Groupon for market share. There is disagreement about exactly how big the local ad market is, but analysts say nobody should count out the local media companies who have been serving local businesses for decades.

The local advertising market has long been populated by mom and pop operators who have used cable TV, spot TV, radio, newspaper and Yellow Pages to get out the word about their products and services. In recent years this market has grown to a value of $130 billion. While these merchants have dabbled in online advertising, no single digital format has won over the local ad market. All that could be about to change.

Technology experts can argue about whether the next step in e-payments is truly a market disruptor or just another product line extension. In the meantime, technologies from several industries are converging to deliver the latest electronic convenience for consumers: the digital wallet. Industry giant, Google, has made no secret about its ambitions in this sector but it doesn’t own the market, yet.