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	<title>Marketing Forecast from Ad-ology &#187; digital marketing</title>
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	<description>Fast Forward Findings for Strategic Advertising+Marketing</description>
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		<title>Mobile Accounts for Growing Share of Paid Search Market</title>
		<link>http://www.marketingforecast.com/archives/16584</link>
		<comments>http://www.marketingforecast.com/archives/16584#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:29:50 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[mobile search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16584</guid>
		<description><![CDATA[More consumers are turning to their mobile devices to search for items to buy which is generating an uptick in the mobile search channel. For now, it seems that there’s a higher click-through rate on mobile devices than for computers. As a result, analysts are encouraging marketers to allocate a larger percentage of their ad budget to mobile search.]]></description>
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		<title>Retailers To Focus on Email and Search Marketing, Cut Back on Deal Promotions</title>
		<link>http://www.marketingforecast.com/archives/16546</link>
		<comments>http://www.marketingforecast.com/archives/16546#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:00:48 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16546</guid>
		<description><![CDATA[Retailers spend plenty to attract consumers to their stores but they also see promise in the online market. To boost online sales this year, retailers plan to promote their sites with the use of email, search and deal of the day promotions. And to keep shoppers engaged with the online channel, many of these operators plan to spend some of their 2012 marketing budget improving the shopper experience at the site.]]></description>
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		<title>More Marketers to Explore Facebook and Google Offerings in 2012</title>
		<link>http://www.marketingforecast.com/archives/16537</link>
		<comments>http://www.marketingforecast.com/archives/16537#comments</comments>
		<pubDate>Mon, 06 Feb 2012 07:14:35 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16537</guid>
		<description><![CDATA[U.S. online ad spending reached $32.03 billion last year. And this year, marketers are expected to boost that level to $39.5 billion. That amount puts online at 23.3% of the expected $169.48 billion U.S. ad market in 2012. Both large and small advertisers are likely to spend some of their ad dollars with either Google, Facebook or both companies. The latest public filings from these firms show how they are securing higher amounts of advertiser budgets.]]></description>
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		<title>Search Predictions for 2012 Include Social Media and Global Reach</title>
		<link>http://www.marketingforecast.com/archives/16507</link>
		<comments>http://www.marketingforecast.com/archives/16507#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:22:30 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16507</guid>
		<description><![CDATA[ It will come as no surprise to industry watchers that most marketers intend to increase spending on search engine marketing technology in 2012. But these marketers have something new to grapple with this year – the inclusion of social data into the search process. More marketers are also looking for tools and technology to help them manage search on an international basis.]]></description>
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		<title>Improved Ad Impression and Audience Reach Measurement Tools Coming for Digital Campaigns</title>
		<link>http://www.marketingforecast.com/archives/16488</link>
		<comments>http://www.marketingforecast.com/archives/16488#comments</comments>
		<pubDate>Thu, 02 Feb 2012 16:00:12 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[measurement tools]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16488</guid>
		<description><![CDATA[Ever since marketers started paying for advertising, they’ve wanted to know if it’s working. Marketers who write the checks for digital campaigns want accountability from the media space providers, too.  Defining and measuring ROI has been difficult until now but vendors are rolling out new tools designed to make a difference.]]></description>
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		<item>
		<title>CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012</title>
		<link>http://www.marketingforecast.com/archives/16397</link>
		<comments>http://www.marketingforecast.com/archives/16397#comments</comments>
		<pubDate>Mon, 30 Jan 2012 16:22:37 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[co-op]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16397</guid>
		<description><![CDATA[Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these promotions<a href="http://www.marketingforecast.com/archives/16397">Read the Rest...</a>]]></description>
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		<title>Online Branding Campaigns to Take Larger Share of Ad Budgets</title>
		<link>http://www.marketingforecast.com/archives/16370</link>
		<comments>http://www.marketingforecast.com/archives/16370#comments</comments>
		<pubDate>Fri, 27 Jan 2012 07:00:40 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[branding campaigns]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16370</guid>
		<description><![CDATA[From the beginning, marketers have used the Internet for direct response advertising. But will this format deliver returns on branding campaigns? Many marketers plan to shift some of their online budgets to branding this year but they’d like to see improved metrics to measure their ROI on this effort.]]></description>
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		<item>
		<title>Nonprofits to Focus on Digital Marketing in 2012</title>
		<link>http://www.marketingforecast.com/archives/16335</link>
		<comments>http://www.marketingforecast.com/archives/16335#comments</comments>
		<pubDate>Thu, 26 Jan 2012 07:12:20 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Government/Non-Profit]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[nonprofit]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16335</guid>
		<description><![CDATA[Nonprofit organizations can be forgiven if they don’t make marketing a top priority. Many of these entities are focused on delivering goods and services to their constituents and profit isn’t part of the game plan. But in a challenging economic climate, nonprofits might find themselves competing for donations and clients. Developing and executing a good marketing strategy could lead to improved operations for these enterprises.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketers to Consider Screen Size when Targeting Mobile Device Users</title>
		<link>http://www.marketingforecast.com/archives/16320</link>
		<comments>http://www.marketingforecast.com/archives/16320#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:00:00 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[mobile devices]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16320</guid>
		<description><![CDATA[Consumers are now carrying around smartphones, tablets and laptops. Marketers may be wondering about the best way to optimize their ads on mobile devices to reach their target audiences. New research shows that consumers are turning to these devices for different purposes and as a result, marketers may need to adjust their ad strategy.]]></description>
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		<item>
		<title>Mobile Content Providers to Rely More on Ad Support</title>
		<link>http://www.marketingforecast.com/archives/16294</link>
		<comments>http://www.marketingforecast.com/archives/16294#comments</comments>
		<pubDate>Tue, 24 Jan 2012 07:00:52 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16294</guid>
		<description><![CDATA[If consumers are going to continue turning to their mobile devices for information and entertainment, marketers will find a way to be there as well. eMarketer analysts regularly study the emerging mobile market. While these analysts see the growth rate leveling off for ad-supported mobile content revenue models, they also predict that the ad dollar volume will rise impressively through 2015.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Small Publishers to Benefit from Self-Regulated, Targeted Display Advertising</title>
		<link>http://www.marketingforecast.com/archives/16225</link>
		<comments>http://www.marketingforecast.com/archives/16225#comments</comments>
		<pubDate>Fri, 20 Jan 2012 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[regulated targeting]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16225</guid>
		<description><![CDATA[Regulation of the distribution of content via the Internet as well as targeted online advertising has been making headlines lately. Both the House of Representatives and the Senate are considering legislation to stop online piracy but their efforts were met with highly visible protests by key industry players like Wikipedia last week. Similarly, bills circulating in Congress that propose to regulate targeted advertising are also facing strong headwinds.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Search Spending to Increase 20% in Key Industries</title>
		<link>http://www.marketingforecast.com/archives/16128</link>
		<comments>http://www.marketingforecast.com/archives/16128#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:02:24 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16128</guid>
		<description><![CDATA[Marketers continue to realize strong results from their paid search investments. In 2011, global spending in this marketing channel increased 21%. And for 2012, analysts are predicting an equally strong year as marketers, especially in key industries, compete for consumer attention online.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16128/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumer Demand for Digital Content Speeds Marketer Conversions</title>
		<link>http://www.marketingforecast.com/archives/16045</link>
		<comments>http://www.marketingforecast.com/archives/16045#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:00:34 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[eentertainment]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16045</guid>
		<description><![CDATA[Not everyone is consuming their content via digital platforms, but the latest release from Deloitte on this topic contains some impressive numbers. Consumers are turning to PCs, smart phones and tablets to access everything from books to movies. Marketers who don’t have at least some of their media mix allocated to these channels are missing key opportunities to connect with their clients.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketers to Rethink Free and Incentivized Apps</title>
		<link>http://www.marketingforecast.com/archives/15894</link>
		<comments>http://www.marketingforecast.com/archives/15894#comments</comments>
		<pubDate>Wed, 04 Jan 2012 07:02:13 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15894</guid>
		<description><![CDATA[As consumers continue to discover the best ways to search and shop using their smart phones, they’re also downloading apps. This acceptance of free apps is the first step in connecting marketers to shoppers. But many shoppers say they click on ads in limited situations.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pharmaceutical Firms to Revise Their SEO Tactics</title>
		<link>http://www.marketingforecast.com/archives/15802</link>
		<comments>http://www.marketingforecast.com/archives/15802#comments</comments>
		<pubDate>Thu, 22 Dec 2011 16:00:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pharma]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15802</guid>
		<description><![CDATA[Pharmaceutical companies have been stepping slowly and carefully into the world of online marketing. With their direct-to-consumer advertising efforts being closely monitored by the Food &#038; Drug Administration (FDA), many pharma companies have been content to spend a large portion of their ad budgets on TV. But more consumers are looking online for prescription drug information which means that pharma companies need to improve the way they’ve been handling one of the most basic online marketing tools – search engine optimization (SEO).]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Expandable Ads Coming to the Digital Format</title>
		<link>http://www.marketingforecast.com/archives/15794</link>
		<comments>http://www.marketingforecast.com/archives/15794#comments</comments>
		<pubDate>Thu, 22 Dec 2011 07:00:15 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[rich-media expandable]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15794</guid>
		<description><![CDATA[Consumers are well-accustomed to being presented with ads online and many times they click on these ads. But sensing that some ad forms are so yesterday, marketers are scrambling to find new ways to attract consumer attention. In 2012, that new format may be the rich-media expandable ad.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Merchants to Calculate Added Value of Search on Traditional Store Sales</title>
		<link>http://www.marketingforecast.com/archives/15758</link>
		<comments>http://www.marketingforecast.com/archives/15758#comments</comments>
		<pubDate>Tue, 20 Dec 2011 07:00:06 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[paid search]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15758</guid>
		<description><![CDATA[Marketers who have been using search solely to drive online sales are marking a mistake. So says Greg Sterling who writes for SearchEngineLand. It turns out that retailers can garner huge in-store sales increases by using paid search.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Maximize Impact, Marketers Distribute Digital Coupons on Wednesday Mornings</title>
		<link>http://www.marketingforecast.com/archives/15712</link>
		<comments>http://www.marketingforecast.com/archives/15712#comments</comments>
		<pubDate>Mon, 19 Dec 2011 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15712</guid>
		<description><![CDATA[One sure way to get consumers to try a new product or service is to present them with a coupon. The bigger challenge is how to get that coupon into the hands of consumers. And it can be even more challenging when the coupons are being released digitally.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Online Video Ad Market Taking Shape</title>
		<link>http://www.marketingforecast.com/archives/15486</link>
		<comments>http://www.marketingforecast.com/archives/15486#comments</comments>
		<pubDate>Tue, 13 Dec 2011 07:00:36 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[online video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15486</guid>
		<description><![CDATA[As consumers watch more of their favorite shows online instead of on TV, marketers have been serving up video ads. Researchers are finding that consumers exhibit specific viewing patterns based on the devices they are using. And marketers can now predict peak video viewing based on time of day. This newly available information will help marketers determine when and where to place their ads.]]></description>
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		<title>B2B Interactive Marketing Forecast Revised</title>
		<link>http://www.marketingforecast.com/archives/15367</link>
		<comments>http://www.marketingforecast.com/archives/15367#comments</comments>
		<pubDate>Wed, 07 Dec 2011 16:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[forecasts]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15367</guid>
		<description><![CDATA[Digital advertising is expected to continue growing steadily through 2016. Forrester Research forecasters believe a compound annual growth rate (CAGR) of 17% is in store over the next 4 years. This growth rate will bring total digital spending to $77 billion and the sector will account for 26% of all ad spending.]]></description>
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