Marketing Forecast from Ad-ology

It’s likely, given today’s economic climate, that at least one client may ask for a discount on services. How should you respond without devaluing your agency’s services?

While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients?

A new study reveals that only 23% of chief marketers feel that their advertising agency exceeds their expectations for customer service, while 22% say their agencies need improvement when it comes to innovation.

Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.

A recent survey by the Chief Marketing Officer’s Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.

Sometimes it’s fun to go against the grain. Sometimes tweaking the regular mindset a bit can take a project, idea, or relationship in a completely different direction.