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Marketing Forecast from Ad-ology
Fast Forward Findings for Strategic Advertising+Marketing
ADVERTISING
- DDB Seeks New Biz Chief for U.S.
- James Franco Tries Advertising, Directs Spots for Seven Jeans
- Grainy Footage Reveals Draftfcb's Unorthodox Training Methods
- Doritos Pays Double to 'Crash the Super Bowl' Winners
- Research: Social Video Sharing Boosts Purchases Up To 49%
- A Leap From the Edge of Space, Fueled by Red Bull
- Consumer Magazines: Demographically Diverse, OK in Subscriberships, Down 10% On Newsstands
BRAND MARKETING
- QR Code Scanners Likely Male, Young
- Fast Chat: Possible Worldwide CEO Trevor Kaufman's On Partnership With Grey
- Yahoo's Shakeup Demands Fearlessness
- SMBs Missing Opportunity to Integrate Email With Social
- Managerial Intuition Is a Harmful Myth
- Bounce Back from Job Search Dejection
- TV Broadcast Spot Prices Up Y-O-Y in 2011
CONSUMER
- Walgreens Web Pickup, BJ's Acquired, K-VA-T Cuts Prices
- Walmart: New Nutrition Labeling Program is 'Great For You'
- Macy's Facebook Fans, Wal-Mart 'American Idol' CD, Canadian Tire Appliances
- Looking Smart: New Gen Digital Signage Raises Performance Bar
- Canadian Tire Mobile Media, Radio Shack to Sell Verizon Wireless, Wal-Mart Canada Goes Urban
- PL Buyer: The Next Step for PL Packaging
- Promotional Email, Sears Spinoff, Skechers Cloud Database
DIGITAL
- Chicago Trib Plans To Charge For Web News
- Closing Bell: Facebook updates IPO | iPad 3 components | Windows 8
- Putting the Super Bowl's 2.1M Online Viewers in Context
- AOL Hires Chief Content Officer For Patch
- Another Sign That Facebook Is Moving to Mobile
- Amazon Prime Add Shows From Viacom
- The Push to Kill QR Codes Continues
SOCIAL
- NBA's Perkins Calls Out LeBron James for Dunk Tweet
- Online Dating? You Might as Well Look for Love in a Bar [STUDY]
- Path Apologizes, Deletes All Address Book Data
- Mashable Connect 2012: Get Tickets to Mashable's Biggest Conference of the Year
- Meet the Mother of All Processes
- Season 2 Finale: How Yamaha Invests in New Customer Experiences
- Listening Platforms; Useful or Strategic?
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