Marketing Forecast from Ad-ology

Marketers realize the landscape is changing but are they responding in the right ways to improve relationships with customers? According to a recent survey of 1to1 Media subscribers, “there is a disconnect between theory and practice.” Thewhitepaper issued by Peppers & Rogers Group on this topic considers the disconnect as it analyzes what marketers need to do differently to improve customer relationships.

Do your client relationships need a boost? Consultant Mike Hunter has an easy strategy to add more depth to your relationships, and it’s one that can be put into action right away.

LOL. BRB. ROTFL. Among many others, these acronyms have crept into our daily lexicon. I recently came across a blog post by Dave Brock, a sales consultant, who introduced me to a very important acronym in the sales industry: WIIFM.

While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients?

Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.

Not all meetings take place in boardrooms.