7 October 2009 Comments Off

Relationship Marketing Programs About To Change

Marketers realize the landscape is changing but are they responding in the right ways to improve relationships with customers? According to a recent survey of 1to1 Media subscribers, “there is a disconnect between theory and practice.” Thewhitepaper issued by Peppers & Rogers Group on this topic considers the disconnect as it analyzes what marketers need to do differently to improve customer relationships.

6 May 2009 Comments Off

Dig A Little Deeper

Do your client relationships need a boost? Consultant Mike Hunter has an easy strategy to add more depth to your relationships, and it’s one that can be put into action right away.

25 March 2009 Comments Off

An Acronym to Sell By

LOL. BRB. ROTFL. Among many others, these acronyms have crept into our daily lexicon. I recently came across a blog post by Dave Brock, a sales consultant, who introduced me to a very important acronym in the sales industry: WIIFM.

13 February 2009 1 Comment

Show Your Clients the Love

While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients?

23 January 2009 Comments Off

Pay Attention

Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.

8 May 2008 1 Comment

Scope Out Their Space

Not all meetings take place in boardrooms.

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