Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Cable and Other Subscription Programming Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

It’s a challenge to find good news lately, particularly if your industry, or especially your company, is struggling. Despite the recent woes facing many salespeople today (a time when buyers just aren’t buying), one communications coach is offering some advice: Be upbeat!

E-mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e-mails the wrong way? Sadly, many people are, including a particular salesperson who “cold” e-mailed Jim Logan, blogger at B2B Rainmaker.

Despite the influx of new ways to communicate with clients (e-mails, blogs, etc.), a personal phone call still remains a powerful way to stay in touch. Along with this great communication tool comes the not-so-fun possibility of having to leave a voicemail message.

Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.

Sometimes it’s fun to go against the grain. Sometimes tweaking the regular mindset a bit can take a project, idea, or relationship in a completely different direction.