Ad-ology Research recently updated their Industry Marketing Insights report for Football Teams and Clubs. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Fantasy football continues to be popular among fans, and the average fantasy sport player spends $150 each year to participate.
• Fans are increasingly going online to stream videos, check scores, and chat in forums.
• The weak economy is causing many consumers to stay close to home, which may boost attendance for local sports teams.
• Approximately 61% of professional football fans regularly follow teams on TV or on the radio.
• Ticket prices are expected to increase, which may deter some fans from attending games.

The Industry Marketing Insights report for Football Teams and Clubs is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 13, 2009]

Ad-ology Research recently updated their Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores. The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming year:

• Retailers predict their top three fastest-growing categories to be Kitchen Gadgets/Tools, Cookware, and Cutlery.
• In-store cooking demonstrations are becoming a store staple.
• Products by celebrity chefs continue to be big sellers.
• Men are increasingly cooking meals at home, so retailers should market accordingly, as well as consider male-targeted products.
• Outdoor grilling is becoming a more year-round activity, especially as more consumers are choosing to entertain at home.

The Industry Marketing Insights report for Kitchen Supply/Cookware/Gourmet Stores is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.

[Source: Ad-ology Research, October 12, 2009]