Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Auto Parts Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Auto parts sales were driven by applications parts, which increased 10% in dollar volume for the January through April 2010 time period compared to the same period in 2009.
* While sales of mobile electronics were down for the total 12 months prior to April 2010, sales jumped back up January through April 2010. Leading sales were vehicle music players/receivers.
* Some aftermarket retailers are looking to expand their online offerings, as research shows that online average tickets are notably larger than those in-store.

Ad-ology Research recently updated their Industry Marketing Insights report for Casinos. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* One of the strongest growth areas for casinos in 2009 was racing: Gross gaming revenues for racetracks increased 17.2% over 2007.
* More casinos are embracing technology: Some are allowing guests to make sports wagers through their mobile phone and keep up on casino news via mobile applications.
* An emerging marketing trend among casinos is including celebrities in television commercials and events. Casinos report success from these appearances and that fees for celebrities are more than met by increased revenues.

Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Home builders need to have an online presence. Of Americans who bought a home in 2009, 33% say the first step in their home search was to go online to look for properties.
* In 2010, home builders report that their focus will be on lower-priced models (cited by 95%)and smaller homes (96%).
* While minority ownership is expected to grow, white middle-class households are expected to decline after 2010, due in part to aging Baby Boomers. But, growth is expected from specific Boomers: Older couples without children and older singles.

Ad-ology Research recently updated their Industry Marketing Insights report for Bail Bond Agents. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Looking to expand services, agencies are adding immigration bonds, which are federal bonds that must be posted when individuals are held after arrest by the Department of Homeland Security (DHS).
* More states are passing the Citizen’s Right To Know Act, which requires reformatting and increased reporting of pretrial release information and encourages the use of commercial bail bondsmen.
* The industry is competitive, as the number of bond agents has grown 50% in the past five years.

Ad-ology Research recently updated their Industry Marketing Insights report for Shoe Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* The toning/shaping segment is expected to continue boosting walking shoe sales, which grew 33% in 2009.
* Shoe retailers should cater marketing to African-American women: A 2010 survey revealed that 70% plan to buy shoes in the near future.
* While cost is important to shoe buyers, many are fiercely brand-loyal, which may lead them to a particular retailer. Despite weak economic conditions, shoppers appear to still focus on quality brands, perhaps due to their durability and reliability.

Ad-ology Research recently updated their Industry Marketing Insights report for Camps, Day and Residential. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* Camps now offer a wide-range of activities, ranging from traditional arts and crafts to adventure sports and environmental programs. Niche camps that market to specific types of campers and interests are growing across the country.
* Posting campers’ photos online is a trend that is receiving positive feedback from parents. Also, some camps are investing in webcams so parents can watch activities.
* More camps offer financial assistance, as demand increases. Seventy-three percent of camps report increased requests for scholarships and other forms of aid in the summer of 2009.