Marketing Forecast from Ad-ology

E-mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e-mails the wrong way? Sadly, many people are, including a particular salesperson who “cold” e-mailed Jim Logan, blogger at B2B Rainmaker.

While some advertisers are putting the brakes on spending, this may be a good time for your agency to look towards bulking up other streams of revenue.

When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.

Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?

Golf, aside from being a popular sport, can also be a valuable teacher. Many lessons can be taken from the game: Sportsmanship, honesty, and yes, even business-development skills.

Letting a quality lead slip through your fingers can be maddening.