Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Window/Door Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Restaurants have long offered take-out service. And consumers have made that option popular as they have sought ways to keep down their restaurant tabs during the recession. As the economy recovers, more restaurants are looking for new revenue streams. Many quick-serve and fast-casual operators are exploring catering and tweaking their marketing campaigns to reach a new segment of the population looking for the next level of convenience in food service.

With traditional brand loyalty on the decline, is there anything a marketer can do to improve consumer sentiment? The latest release from AMP Agency’s AMPlified Research Studies tackles the topic of brand loyalty. The results suggest that consumer purchases these days are based on a decision-making path that weaves through a lot of research. Marketers who manage their positions in the available research streams can also manage their sales outcomes.

At a time when well-known brands are trying to recover from the recession, marketers may look online for new ways to grow recognition and awareness. To date, marketers have used online ad budgets for direct response campaigns. But eMarketer analyst David Hallerman says marketers can improve their branding efforts by optimizing their use of the following types online display media.

Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

There’s no denying that consumers are increasing the time they spend on social networking sites. For marketers of consumer products, this trend offers a great opportunity to reach female shoppers. But according to a joint study by ad:tech Chicago and Q Interactive that was recently presented at an industry conference, companies that are trying to enhance their brands via social networks risk alienating consumers with their current strategy.